The More You Send The More Money You Make

……seems the more emails you send the more money you make.

Now don’t get me wrong.

This isn’t me using “Guru” speak, but something I’ve found out for myself.

Sending more emails means more of your words get through to your subscriber.

Let’s face it, your subscriber’s email box is probably as jammed packed as your own.

They’ve got promotions from Amazon, Groupon, and God knows what else they’ve sign up for.

You send your weekly or monthly email…and it gets swallowed and lost in the abyss of emails in their inbox.

Or maybe you hit them at the wrong time of day, they’re scrolling through their email on the toilet and never get back to your promotion that day.


Send a daily email and you’ve got 7 chances to get their attention.

You can even set those 7 emails to go out at different times, meaning you’re bound to get them at a good time at least once a week.

‘But won’t I annoy them, sending all those emails?’

Yes, you’ll annoy a few and they’ll unsubscribe, but let’s face it, they weren’t that into you in the first place.

But do it right, with a little personality, and they’ll look forward to your emails.

How many emails make their day, give them a chuckle, teach them something useful, and don’t come across as being written by a someone that’s had their personality taken away.

Not many, I can assure you.

The majority are boring, or so businesslike that they’re as rigid as a shirt that’s been left overnight in starch.

Let me leave you with this…

Q: Why did the chicken cross the road halfway
A: She wanted to lay it on the line.

Bet that made you smile.

You could be that little ray of sunshine in their inbox.

If you don’t do it, someone else is going to get there before you.

But come on, you’re funnier, a better writer, and cooler to hang out with, right?

I knew it.

Now take that coolness over here and let the funtimes and montimes begin.

Yes I know montimes isn’t a real world…but that’s how I roll.


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Here’s Something From A Man Who Knows His ‘Stuff’

…anyone who ever cracked open a self development book at any time, probably came across the name Earl Nightingale.

Compared to the crystal rubbing, run around naked in the moonlight gurus, that have taken over the self help dept, Earl was the real deal.

He’s a link in the chain that began with Andrew Carnegie and Napoleon Hill and on through to Bob Proctor..

Starting his career in radio after serving time in the US army, and surviving the Pearl Harbor attack, Earl recorded many shows on motivational and self development.

One of which, ‘The Strangest Secret,’ went on to become a ‘Gold Record’ selling a million copies.

You can find a copy on YouTube if you search for it.

Anyhoo…Earl said something in a recording that stuck with me.

If you want to be rich or be known for doing anything well, you’ve got to do the opposite to everyone else.

Anyone watching a Black Friday sale will watch the masses run for the TV and electrical gadgets.

Most of which only make them dumber or cost them more money in the long run.

Same with Youtube. Which videos get the most hits, the educational ones, or the one with the guy sticking the firework up his butt?

Same with emails.

If everyone’s emailing weekly or monthly it doesn’t mean it’s the wisest choice.

I told you yesterday.

Inboxes are full. Emails are bland. And people are busy.

If you think one email a week is going to part the waters like Moses you’re kidding yourself.

And doing your subscribers a disservice.

You’ve got a good product or book to sell, you know they’ll enjoy having it…but you’re only telling them about it once a week or a month?

They’ve got 6 or 29 days to find someone else’s book or product to amuse themselves with.

If you want to be zigging when everyone’s zagging go here.

Or if you’re happy to keep doing what you’re doing, don’t be surprised if  someone else gets the sale instead of you.

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