…“The difference between a hit and a non-hit is repetition” – Boy George
Ever find when a new music single comes out every radio station seems to be playing it?
It might be the worst song you’ve ever heard, but yet it’s everywhere.
Chances are good, in the first few listens you don’t even like it, but hammered over the head because it’s playing on every station, the tune becomes an earworm.
And before you know it, you find yourself humming it too.
Now, there were probably a ton of records released that week, but you never hear of them beyond the first listen.
And as Boy George said up there, the difference between a hit and a non-hit is repetition.
And that’s something you need to be aware of in your business too.
Show up once, and you’re easily forgotten.
But show up again, and again, and again, and over time you’re the only one that your customer thinks about.
– Because you’re the only one they hear constantly.
So let me ask you…how many times are you showing up in your readers and customers lives?
If it’s not many, you can’t expect your customers to be humming your tune.
And if you’re not humming yours, then you can rest assured they’re humming someone else’s.
Now if you want to become an earworm in your readers and customer’s ear…
….‘Karma’ right this way and learn a little skill called email witing.
It’s just one of the many things you’ll learn to do right here.
Barry J McDonald.
PS – Anyone else remember when ‘Cowboy George’ met the A-Team?
God, I still cringe at that episode.