If you’re not sure what I mean by social half life is, it’s how anything you post on social media has a shelf life where it’s effective.
After a point, depending on what social media platform the content is posted on, it disappears out of sight after 2 -3 days.
Once it’s there it’ll probably never looked at again. Unless someone wants to scroll back through your history, and how many of us really do that?
While you may think that’s a bad thing, it’s actually the opposite.
Yes, you may have worked hard on that Pinterest image, Instagram post, or that blog post, but there’s nothing stopping you reusing it.
Because let’s face it, creating content for social media on a daily basis can be a drag, and if you can make it easier on yourself why wouldn’t you do it?
So, what do you do?
Scroll back through your social media accounts and see what your most popular posts were. Once you find them…
- Simply Repost Them As They Are. – Maybe it’s a point worth reminding your audience about again.
- Tweak Them – There’s nothing stopping you changing the background image of that quote, changing the font, or posting new graphics on your info-graphic to get more mileage out of them.
- Break Down Your Content – If you’ve posted content that has multiple points or tips on it, there nothing stopping you from breaking that content down further. A five tip article can easily become five image posts with a tip or point on each one.
Here’s an example…
This is a blog post I wrote a while back..
And here’s the images…
I won’t post them all here, but it gives you an idea of what you can do with your content.
Not only is the social media half life a good thing, because you can reuse content that’s disappeared, but your biggest mistakes go that way too.
And the next time you come back, you’re putting stronger content out because you can see what’s worked in the past and what hasn’t.
I’d like to give Chris McClukie full credit for this post. If you’re looking for content ideas for social media, Chris has some knowledge bombs on his podcast here.
If you’d like to make your social media posting even easier on yourself, learn how to automate it here.