……like Jeff Bezos or loathe him, there is a lot you can learn from Amazon that might be worth looking at for your business.
They Moved Away From Books
It didn’t take them long to realize that if you’re gonna make big bucks, you can’t be selling products that only make you pennies. Sure, you can make money, but you’ve got to sell a lot of books to keep the doors open. – Ask any closed down book store about that one.
If you want to make more money, you’ve got to sell products with a bigger return on them. The best and the easiest is still digital, and a training course is still one of the best. – You could make a dollar a pop for a coloring book, or you could make $27, $47, $97, or more from each course you sell.
They Kept In Touch With Their Customers
No one gets an Amazon account without an email. – Yeah it’s an easy way to log in and out, but it means you’re never further than a click away come sale time, or ‘You might like one of these too’ emails. The Mom and Pop stores that hit the wall can rightly claim that Amazon killed off the high street, but that’s because they didn’t take care of their little sales patch. – Nobody asked for an email address, no one tried to get you back, and forget about good service…’Sorry, we’re sold out. Come back again if you’re ever back this way.’
Selling to a customer once means they’re easier to sell to again and again. The biggest mistake most people make is running after more and more new people and not trying to sell to the ones that bought off them. – And almost as bad, not asking them to spend more money with them. Your next customer was your last one. Worry more about making them happy, than chasing the next one.
They Built Their Own Platform
Amazon is now as synonymous as Google and Facebook is, and no one thinks of it as just a store. Sure, it’s that, but now it’s also an entertainment hub like Netflix is. And if you wanted to, you could get everything you needed off it, without even doing a Google search. Then add to that, that they also sell paid advertising on it, and it’s sure you can see that they don’t need anyone else right now.
While we might never reach the dizzy heights of Amazon, having a platform that you’re in control of, sure does take a lot of pressure off you when someone pulls the rug out from under you. Too many Instagram influencers, Facebook groups, and Twitter heroes learned the hard way that they were only one click of a mouse away from having it all taken from them. – So build something you can control, and back it up regularly.
They Made Their Own Holiday
And finally, why wait for Black Friday, or any other sales day when you’re competing with everyone else? Why not just go out and create a day of your own and get it out there before the other big pre-Christmas sales? – That way everyone’s already got what they wanted, and you can still hover up some sales at the times when everyone else is competing for customers.
I’ve mentioned this many times before, doubt anyone’s put it into action, but there’s no reason why you can’t set up your own day too. Once you do, you separate yourself from the crowd, and anyone seen copying you, well, they’ll always look like a second-place copycat loser that they are.
So go out there and be more Amazon…..but with more hair…and less of that messy divorce stuff. 🙂
Barry J McDonald.
“Be The Unicorn In Your Market.”
PS – As for me…well ole Jeff did reinstate my Amazon account….so I’ll always be grateful for that.
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