…going back a few years there was a new shopping centre that opened near where I lived.
As soon as the doors opened, the crowd flocked to it. And it got so busy that if you hadn’t seen anyone in years there was a good chance you bumped into them there.
Then, unfortunately, times got a little tougher.
One shop closed.
And then another.
And before you knew it, the only shop that was open was one of the major retail companies.
They hung around for a while, but they too knew that the good times were gone and they eventually moved on.
Last time I passed it, the only ones you meet there (if you’re brave enough) were two well built German shepherd dogs that patrol it at night.
It’s easy to push a boulder down a hill.
It’s easy to fish in a pond that’s filled with fish.
And it’s easy to sell when times are good.
But, throw a spanner in the works and you soon realize how many folks really had it together.
The silence in my inbox speaks volumes of this.
Those that bragged of huge staff are probably regretting not outsourcing or automating that work.
Those that took the money and ran, are realizing that those customers they used to sell to are now as broke as a church mouse.
And those that didn’t build any trust or name are left struggling to get their emails opened.
Or worse, are getting the spam button hit by sending out a…’We’re all in this together’…email. – Because no one
can remember having any dealings with them.
That to me is the biggest insult you can get.
All brought on by themselves.
Now, you may be wondering what’s this got to do with you?
Keep telling yourself that.
If your earnings have gone down, there’s a good reason for that.
It’s because no one knows you…and no one trusts you to help them.
Those that are making sales in any business are those that have a name in that niche and are seen as trustworthy.
You can argue with that fact, or you look at it through your own eyes.
Who are you giving money to right now?
What businesses are you walking by to reach others? – Online or offline.
What person comes to mind when you think of a plumber, gardener, or estate agent in your area?
The rest I bet, aren’t even a close second.
Now, you can wait for the rainbow to come out when this is all over, or you start making a name for yourself and building some trust and likability right now.
People don’t buy from businesses, they buy from people.
Never forget that.
Doesn’t matter if you own a garage, or are a best selling author, people buy from people.
If you took that one point to heart and acted on it, you’d be way ahead of your competition.
Your silence right now is deafening to your readers and customers.
Barry J McDonald.
PS – I don’t see many Ferraris being posted lately? Stange that?