There Be Lurkers Out There!


…the man, who I like to call the most dangerous man with Photoshop, Chris McCluckie, brought the topic of lurkers up on a recent episode of his podcast.

Calling them the ‘People that live in the cracks,’ you never know that they’re there.

They never leave book reviews.

They never comment on blog posts.

And they never respond to questions asked of them.

But they’re there.

Watching what you do….and following you on silent mode.

When you don’t know that they’re there, it can feel like you’re shouting into the abyss.

That no one is reading your social media content.

And that no one likes your books.

But they’re there.

Heck, I’ve got more than my fair share of folk that never get in touch, but read my daily emails.

Web stats, open rates, and link clicking software confirm that for me.

The moral of the story…just because no one is reacting to your content doesn’t mean no one is paying attention to it.

There’s probably a silent audience following you right now and you don’t even know it.

Barry J McDonald.

PS – I’d recommend you follow Chris if you’re looking for advice on social media images.

If there’s any man that can make you stop mid scroll it’s Chris.

Making Use Of Jerry Seinfeld’s Success Secret

…if there’s one thing that helped me with my business, it’s been my daily email.

Not for the money they bring in….but that I’m forced to do them.

Now, there are day’s when I’ve got too much to say, but then there’s others when I don’t want to write.

I’m too tired.

I’ve done enough today.

What’s missing a day going to matter?

But it does.

When Jerry Seinfeld was beginning his comedy career, he used to write old jokes out by hand to get better at his comedy.

And every day, he used to write a big red X on the calendar to mark his work as being done.

One day became two….then three….then four, and before he knew it he had a chain of X’s on the page.

And once you’ve got a chain of X’s going, the last thing you want to do it break that chain.

Breaking that chain means you’ve got to start again, building your next one.

You’re back at square one…and you don’t want to go back to square one.

So whatever you’re finding tough today, maybe you’re being pulled mentally in ten different directions, what’s one thing you can focus on doing each day?

One thing that you can look back and say that even if the rest of the day went crap you got it done.

In a world that’s losing itself in distraction, those that are focused will leave the others in their dust.

One task.

One X.

Don’t break the chain.

Barry J McDonald.

PS – That’s today marked off the calendar.