Where Are Your Customers Going To Come From?

….when it comes to selling stuff online,  a lot of us leave out the most important part… the customer.

We create the book, build the course, get ready for coaching, before we have our customers.

Then we wonder why there’s digital tumbleweed blowing down Digital Main Street.

When we go down that route, we create products no one wants but us.

But when you start with your customers, and find out what they want things get a lot easier for you.

That’s why I often through the odd question in here to see what people want.

When I don’t get a reply… or two people put their hand up… I know it’s a non-runner before I start.

Now, you may be thinking, that’s all good and well you’ve got an email list.

But I don’t have any customers I can go to.

You have, and it’s called social media.

Now, you know I have a love/hate relationship with it.

Most times it’s a distraction to your work.

But for testing out ideas it’s a good place to start.

How, create some short-form content and toss it out there.

Some of it will sink without a trace, but some will get attention with likes and comments.

When you see that happening, you know you’re walking in the right direction.

Now, the best bit as you’re doing that, is you’re getting noticed.

People tag along for the ride to see what you’re up to and what you can help them with.

Those people are your future customers and email subscribers.

What content should you make?

Make content about everything you’re into. – Test out multiple ideas at the same time.

Make it short.  – This way it’s not a drain on your time. And if it sinks without a trace, it’s no biggie.

When you see things that get attention, lean into those and see where they take you.

That’s ideas for your next book, product, and coaching program.

Now you know you’re going in the right direction.

Now if you’re shy, and don’t want to get on camera, there’s a way around that.

You can go faceless.

Yeah, you can use AI like this product shows you right here.

But you can also just hold a camera to a book and read passages from it. – Show people the inside of your puzzle books.

Go for a walk, with the camera pointing away from you, and record your thoughts and advice as you do so.

And the best bit, you can use these pieces over and over again.

Create a folder of what works and turn those into longer content, blog posts, YouTube videos, podcast episodes, or whatever.

You can keep throwing stuff at the wall and see what works, or you can mingle with your customers and see what they want instead.

Here’s how to do it faceless using AI, which includes my ebook ‘Social Media For Introverts’ 

Or you can do it yourself… but stop creating products before you’ve got a customer for them.

Have a good one!

Strange Things Have Been Happening Recently…

….a simple question for today…. How grateful are you?

Now the reason I’m asking is because some strange things have been happening to me recently when I started a gratitude journal a few weeks back.

Now… I’d heard about them… and the power of gratitude… but never put anything much into action.

But this time, I don’t know why, but I started taking note of all the good things that happen in my day.

Then… two weeks ago…. a neighbor of ours gave me a loan of a power washer he’d hired out completely out of the blue.

Now, I’d been meaning to hire one myself for a long time because there was a green scum starting to grow on the side steps of our house which looked bad and were slippery when wet.

And yesterday, whilst walking through our local forest, someone handed me and Catherine an umbrella to keep us dry in the downpour.

Things like that never happen to me.

Why am I bringing all this up?

Well, sometimes we get so wrapped up in our writing, creating, and online businesses, that we never pause for a moment and acknowledge what we have or achieve.

We’re always looking for more, more, more, and don’t take a moment to be grateful for what’s here right now.

Like the few people who like your social media content, the few email subscribers who open your emails, the few customers we have who buy our stuff.

Sometimes we look down on those things, instead of looking up at them and being grateful that they’re there.

No one needs to read your content, no one needs to read your emails, no one needs to buy your products, the fact that people are doing those things is amazing.

Don’t forget that.

It’s easy to get caught up in the… ‘I don’t know enough’ … ‘I’m not good enough’… ‘I don’t have enough’ … mindset that exists in the online world.

But when you’re locked in that thinking, more money, more people, and more recognition are never enough.

It’s like trying to fill a bucket that’s got a huge hole in the bottom.

So how about taking a moment to recognize how far you’ve come and what you’ve done?

Have a good one… and thanks for being a reader!