The Dark Side Of Social Media

…while there are many nasty side effects of social media, like people having short attention spans, there is another one you mightn’t be aware of….what is it?

It’s neediness.

This neediness explains the need to keep checking to see if anyone’s liked your last post. 

…if they don’t, well, that means there must be something wrong with you. – Or the content you posted isn’t up to scratch. 

This leads to wanting to say the right things, because that’s where the ‘love’ is. 

And so folks start posting middle of the road, lukewarm content, that’s 100% guaranteed not to offend anyone.

That’s why you’ll get more high fives for a  ‘You’re amazing’ post.  Than you will for a ‘Get off your ass and do something’ post. 

Same goes with email.

Most folks tip toe into their subscriber’s inbox, and almost apologise for being there. 

Case in point.  I’ve had a few emails from someone that I haven’t heard of in months.

This past four emails, he’s been telling me that he’s my number one fan, and loves me to bits – that’s no exaggeration.

Which made me laugh. 

For one, his lack of showing up regularly means I’ve only bought one product off him. 

And two, there’s times when my own wife wants to strangle me. So, the fact that a complete stranger loves me to bits is hard to swallow. 

If only he’d got a copy of Email Ace.

Zero neediness, and you can reuse that content for the socials too. – But don’t write anything too controversial, or you might have a few ‘fans’ swooning at your opinion.

PS – Oh, and get off your arse and do something this week. – ‘Liking’ kitty pics doesn’t pay the mortgage. 

Mary Simpson’s To Blame For This One

…many, many, moons ago I sent out an email looking for email subject ideas.

This had sprung from someone I’d followed, who wrote an email on a subject I’d picked for him….”Transvestite Dwarves.”

And, good to his word, Luke pulled it off with a hilarious email on that topic.

That email, led to me writing a weird one of my own …Fish Head Stew. (You can find it on the blog if you’re curious.)

Now, thanks to the power of autoresponder’s and repurposing my content, that blast from the past came back again.

Write one with the subject….
“Angry squirrel trees small dog for stealing acorn”
– Mary asked.

Now, I don’t know if I missed something in translation, or those above are subject ideas, but I’ll run with what I have. Let me ask you  question – Have you ever noticed how something as small as a squirrel can piss off an animal
many times it’s size? Even though it’s small, it can sit there nibbling away on it’s stolen acorn, without a care in the world.

The dog on the other hand, barks, leaps, runs around, but knows deep down that it’s all for show – they’re never going to get up there.  But if they’re making noise, it looks like they’re doing something proactive.

But, we know better.

That to me, is a good illustration of email marketing in a
‘nut’ shell.

There’s no quicker way of stealing sales from your much larger competition than by writing a regular email to your list.  Once you’ve built a bond – and proven that you have a pulse – means you’ll always be one step ahead.

Your competition on the other hand, won’t see it that way.

….You’re a poor writer….
….You’ve got no talent…
….You’re not qualified to teach that….

They’ll bark all over social media and to anyone that’ll listen to them. – How could an upstart like you do that
to them?

You, on the other hand, can smile down from your lofty perch, knowing you can do it whenever you want to.

….All it takes is to write another email.   

Want to steal more acorns from under your competition’s nose? Go here. 

PS – And once you start, you can use that content in as many ways as you want for even more sales.

But don’t tell your competition that it’s this easy.

How To Write An Email On Any Topic – TV And Movies

How To Write An Email On Any Topic

There will days when the well of inspiration runs dry and you’re looking for an idea. In today’s blog post, I’m going to show you how to write an email on any topic, using TV and movies.

Not only are they linked to childhood memories, but not matter where in the world you are, most of us now see the same TV shows and blockbuster movies so there’s a shared experience there that you can use.

How To Write An Email On Any Topic


If you’d like even more ways to come up with email ideas, visit Email Ace here.