The ‘Reasons Why’ Blog Post

…now, while it might seem like I’ve got the gift of the gab and not afraid to blow my own trumpet, the reality is very different. – I’m a big introvert.

Faced with a question like….’How are you any different from your  competition?’

I used to stumble for an answer. – We Irish aren’t good at ‘bigging’ ourselves up.  In fact, we look for opportunities to pull each other down.

Ask any Irish person what they think of Bono and it’s usually met with a…’What a tool!’

Maybe you’re the same too. – Maybe it’s a struggle to find something you do that others don’t.

But it’s something we need a an answer to.

Because if you can’t, then how is your customer supposed to tell the difference either?

Still stumped for an answer?

Then ask yourself, ‘What do you do that your competition doesn’t?’

Me.

– I don’t give testimonials for every Tom, Dick, and Harry’s sales letter. – I can count two and that’s it.
– I don’t bombard my list with affiliate offers, just for the sake of a $15 commission.
– I like emailing every day, and aren’t afraid to make a ‘tool’ of myself in them – there’s plenty of proof of that.
– Everything I sell, I make myself. – Because I know it works.
I also haven’t got too big for my breeches that I don’t answer my own emails – and even answer them personally – Shock horror!

…I could go on, and on, but enough trumpet blowing.

If you want to be heard, you’ve got your own trumpet blowing to do. – I can’t do it for ya.

But if you’re looking for an easy way to blow your little heart out – at the push of a button….go here.

PS – Yeah, I don’t do the social thing anymore, I’d rather let the site and podcast do it for me now.

But if I went back I’d still do it the same way.

Ever Hear Of ‘Be Heard Day’? ….Funny, Me Neither

…while the most obvious day to write about today is World Book Day, I thought I’d give myself a bit of a challenge. – Hence, ‘Be Heard Day.’

The name is ironic, in that I’ve never heard of it. And for something that’s been going since 2004 you’d expect a little momentum by now.

Now, if you’re not up to speed with the day, it’s basically a chance for local businesses to show local people that they exist and why you should be doing trade with them.

I don’t know about you, but it’s no wonder local businesses in my area don’t do well.

– They look at purchases as a once off thing. (They never follow up, or try to keep in touch with their customers.)

– They advertise the same way everyone else in their niche is doing. (Hence, the Facebook badge on the back of a van for a page that no one visits, or feels any need to.)

– They never show people that they’re an expert at what they do. (A few videos on YouTube, a weekly article in the local paper, and people see you as an expert at what you do.)

– They think that the only way to make money is to be the first to be the cheapest in town. (One way to go bankrupt.)

See the same in your area?

Think maybe one day, with a hashtag, is going to make any difference to those businesses?

Me, neither.

Thing is, I could easily substitute ‘local business’ with blogger / writer / self publisher and you’d see the same results.

Want to let the world know that you and your work exists? Click here.

PS – Or you could hope that someone pays attention to you once a year.

The Measure Of Success

…’The measure of success is not whether you have a tough problem to deal with, but whether it’s the same problem you had last year. – John Foster Dulles.’

Ever notice a fly beating itself to death against a pane of glass and not seeing their freedom, a foot to the left, through the open window?

That’s like a lot of people online.

They listen to the same Muppets offering a no list, no website, no product, business.

They also never stretch themselves, or do things that may embarrass or make them uncomfortable.

Thing is, that’s where any success is.

If you’ve got nothing to sell, that’s unique to you, then you’re another face in the crowd. – And how much attention do you pay to faces in the crowd? Not much, right?

As for the embarrassing thing, you’ve got to be prepared to stick your neck out or make a fool of yourself.

Any success I’ve had is largely due to the latter.

Daily emails, fiction writing, video courses, the podcast, all came about because I realized that I didn’t need anyone’s permission to do those things or needed to get them right first time.

When I put on my big boy pants, and followed Dan Meredith’s advice of ‘F*** it, let’s do it,’ I’ve had the most fun and helped some folk along the way.

And so it’s going to be for you.

If you’re not stretching yourself, you’re like the fly hitting the window. – Your greatest success could be through the window of embarrassment.

Stay small, and try not to rock the boat, and you’ll always go unnoticed.

Social media is one place I see that happening all the time.

While most people claim to be ‘authentic,’ most are afraid to even post a selfie without using a filter.

Those that don’t, and God forbid, also leave off make-up, get praised for it almost like they’ve run into a burning building. – Go figure.

Speaking of all things social. – If you’re big into it, this might be right up your street.

PS – Moral of the story – go make a fool of yourself.