Making Aerosmith Kinda Money

…being in a big band like Aerosmith, you’d probably presume that the majority of their money came from their record sales.

You’d be wrong.

So, where did it come from?

Guitar Hero.

Yep, that’s right. – That game that allowed the average gamer to imagine he’s rocking it out to a massive audience….instead of in his mom’s basement with the dog howling along. 

Sometimes there’s money just out of sight of what you’re doing.

– It’s that minor fiction character, that was only in one chapter of your book, that your readers love.
– It’s using, and selling your coloring book content to local restaurants, instead of competing in the Amazon store.
– It’s using your cute book illustrations and selling them on a mug or a t-shirt. (Hello Kitty, anyone?)

That’s why I always recommend reusing and re-purposing your content. Not only is it easy to do, but, like Aerosmith, there might be another income stream right under your nose.

And speaking of right under your nose, there’s a ton of book ideas very close by.

Well, it’s not actually a ton….it’s more like four thousand.

4,000 ‘book about..’ keywords.

The 154 Page PDF is right behind this link here.

If you’re looking for book ideas for kids, fiction, non fiction, health, and more, you’ll find it there.

The ‘Reasons Why’ Blog Post

…now, while it might seem like I’ve got the gift of the gab and not afraid to blow my own trumpet, the reality is very different. – I’m a big introvert.

Faced with a question like….’How are you any different from your  competition?’

I used to stumble for an answer. – We Irish aren’t good at ‘bigging’ ourselves up.  In fact, we look for opportunities to pull each other down.

Ask any Irish person what they think of Bono and it’s usually met with a…’What a tool!’

Maybe you’re the same too. – Maybe it’s a struggle to find something you do that others don’t.

But it’s something we need a an answer to.

Because if you can’t, then how is your customer supposed to tell the difference either?

Still stumped for an answer?

Then ask yourself, ‘What do you do that your competition doesn’t?’

Me.

– I don’t give testimonials for every Tom, Dick, and Harry’s sales letter. – I can count two and that’s it.
– I don’t bombard my list with affiliate offers, just for the sake of a $15 commission.
– I like emailing every day, and aren’t afraid to make a ‘tool’ of myself in them – there’s plenty of proof of that.
– Everything I sell, I make myself. – Because I know it works.
I also haven’t got too big for my breeches that I don’t answer my own emails – and even answer them personally – Shock horror!

…I could go on, and on, but enough trumpet blowing.

If you want to be heard, you’ve got your own trumpet blowing to do. – I can’t do it for ya.

But if you’re looking for an easy way to blow your little heart out – at the push of a button….go here.

PS – Yeah, I don’t do the social thing anymore, I’d rather let the site and podcast do it for me now.

But if I went back I’d still do it the same way.

Ever Hear Of ‘Be Heard Day’? ….Funny, Me Neither

…while the most obvious day to write about today is World Book Day, I thought I’d give myself a bit of a challenge. – Hence, ‘Be Heard Day.’

The name is ironic, in that I’ve never heard of it. And for something that’s been going since 2004 you’d expect a little momentum by now.

Now, if you’re not up to speed with the day, it’s basically a chance for local businesses to show local people that they exist and why you should be doing trade with them.

I don’t know about you, but it’s no wonder local businesses in my area don’t do well.

– They look at purchases as a once off thing. (They never follow up, or try to keep in touch with their customers.)

– They advertise the same way everyone else in their niche is doing. (Hence, the Facebook badge on the back of a van for a page that no one visits, or feels any need to.)

– They never show people that they’re an expert at what they do. (A few videos on YouTube, a weekly article in the local paper, and people see you as an expert at what you do.)

– They think that the only way to make money is to be the first to be the cheapest in town. (One way to go bankrupt.)

See the same in your area?

Think maybe one day, with a hashtag, is going to make any difference to those businesses?

Me, neither.

Thing is, I could easily substitute ‘local business’ with blogger / writer / self publisher and you’d see the same results.

Want to let the world know that you and your work exists? Click here.

PS – Or you could hope that someone pays attention to you once a year.