Why Should I Buy Your Book?

How Do I Sell Kindle Books On Amazon

In a world now where anyone can write and publish fiction or non fiction, it’s easy to get lost in the huge ball of writers and authors out there. 

Because of that you’ve got to ask the question, why should anyone buy your book over someone else’s?

You could say that your book is well written – but so could a hundred other authors.

You could say you’re giving readers great usable content – but so could a hundred other authors.

You could say you’ve got an amazing book cover, book description, blurb etc – but so could a hundred other authors.

So why should I buy your book?

When you’re unknown, you’ve got to use anything you can to make yourself unique from everyone else.

It’s come to the stage where anyone and their cat can write best-selling author on a book cover or in a book description.

Even New York Times besting selling author is thrown around a lot.

And while it is a big deal, it supposedly only takes 10,000 book sales to get on it – they’re very selective in who they pick for the list.

But let me ask you, when was the last you as a reader checked out those facts?

When was the last time you did your due diligence and searched the New York Times bestseller list or asked an author for a screen capture of that ‘best selling’ book sales information?

If you’re like me, never.

When I was staring off in the early days of Kindle, there was trend of putting a bestselling Kindle sticker on the cover of your book to boost sales.

Which worked for a while until everyone did it.

And then there was a time when you could put ‘Number 1’ bestselling author on your book because you topped out a book category with only ten books in it. 

Then everyone searched out those least competitive categories and copied suit.  

Which brings us back to square one, why should I buy your book? Out of all the New York Times, Kindle bestseller, Number 1 bestselling authors, what makes you different?

And how do you make yourself different?

It’s actually very easy, and something I learned off Ben Settle from the BenSettle.com podcast.

Simply, give yourself a title.

You’re not just a romance author writing Mail Order Bride Books, you’re ‘Charlotte Campbell – The Queen Of Mail Order Bride Books.’

You’re not just a nonfiction author writing a book on weight loss, you’re ‘Thomas Harris – Number One Expert On Home Built Abs.’

Now you could argue that some of those titles aren’t a definite supportable title, and that they’re just made up, but let me ask you a question. 

When faced with two authors of the same standard and all being equal, which Mail Order romance would you be inclined to buy, Josephine Soap’s, or Charlotte Campbell’s?

What about the nonfiction weight loss example? Would it be Joe Soap’s or Thomas Harris book?

You think maybe that title, although made up, would sway some people to try you out? That you’re different from all the other authors writing in your niche?

The thing is, nobody else can copy that title without being seen as just that, a copycat.

And in the case of the ‘Queen’ title, what picture does that bring to your mind.

  • Someone that’s ahead of everyone else?
  • Someone that’s leading the field?
  • Someone that seems to know what they’re doing?

Still think it’s a daft thing to do? Here’s a real life example of this from the great Joe Vitale.

Joe uses two titles to sign off on, “Mr Fire” or “The author of too many books to mention here.’

Now what is a Mr Fire?

It doesn’t exist, unless you’re Johnny the human torch from the Fantastic Four.

But what picture does it bring to mind?

  • Someone that’s red hot
  • Full of passion
  • The go to guy?

And what about the second, “The author of too many books to mention here”?

After reading that, what do you think?

  • “Wow, that guys written a lot of books.” Because he must have, to make that statement.
  • And your next thought is, “I wonder what they are. I must search now and see.”

Two made up titles, that makes Joe totally unique from all the other authors.

So when it comes to standing out from the crowd, you don’t always need to be a New York Time, or Kindle bestselling author to stand out.

Do good work, give yourself a good title, and suddenly you’re not another face in the crowd. 

It just takes the balls to do it.

How To Outline A Product Or Nonfiction Book

How To Outline A Product Or Nonfiction Book

Like a railway line keeping a train on course, an outline for your next non fiction piece or written product will do the same. Not only does it help keep you focused, but it also makes your job a lot easier. You not only know what comes next, but you’ve got the freedom to  jump around to different parts of your text on days when you’ve more interest in writing those parts.

Writing an outline before you start also allows you to put into place all the information you’re going to need, because later when your mind’s working on the text, it can be easy to forget an important piece of information that would have made your book/product even better. This is where brainstorming ideas and topics before you begin can save you from that mistake.

Depending on your audience and what you’d like to cover, there are three routes you can go down.

The Beginner To Advanced Outline

As the heading suggests, this outline is everything a beginner is going to need to get them from where they are to becoming a master of it.

So depending on your topic you’ll need…

An introduction to the topic you’ll be discussing, followed by the least technical part of your topic. For example, if this was on dog training, this could be as simple as buying the right dog and a break down of all the steps that are needed to get them through they’re ‘buying a dog’ phase.  Then once you’ve got the basics in place, you’ll bring your reader’s knowledge up to an advanced level by adding more advanced information.

Like a curve graph or chart, you’re going to take your reader from a position of zero smoothly up to where they need to be using the following outline.

  1. Introduction to topic.
  2. Step-by-step instructions. – Starting at the lowest level information and working your way up.
  3. Close the section with a recap. – To make sure your reader has the knowledge in place for the next more advanced section.
  4. Repeat the process for next section.
  5. Close out with a summary, recommended resources, etc.

Once you’ve got that in place, the next section will follow the same logical pattern. Each one building on the one before and increasing your readers knowledge. You can then close out your piece with a summary of what you’ve covered, and any recommended resources that the reader might want to know about.

Step By Step Outline

Again an easy outline to follow, it’s simply a step-by-step process. Like following a recipe, your reader will go from knowing nothing all the way up to that moment when they’re taking their cake from the stove.

Like before, you want to introduce your reader to the topic and explain what they’ll know after going through this section, then it’s a simple matter of following through on what you said you’d do.  

As you’re going through all the steps you’re going to cover, pay particular attention to any steps that may need to be broken down even further, and require steps of their own.

  1. Introduction – Discuss what you’re going to be doing.
  2. Layout the steps. – Starting at the very first work your way to the last one. – But pay attention to any steps that need to be broken down into smaller ones/or need more explanation?
  3. Close the section with advanced tips/warnings/mistakes/things to watch out for, to make sure your reader knows exactly what they’re doing.
  4. Repeat the process if needed.
  5. Close out with final thoughts, summary, or recommended resource section.

Depending on what you’re writing you may be able to go from nothing, all the way through to step 21 where they’ve completed the task, or you may have to use this layout from chapter to chapter. Like before you can finish you piece with a recap, words of advice from you, or a recommended resource section for your reader to further their knowledge.

General Purpose Outline

If the type of book you’re going to write doesn’t fall under either of the above you can use a general outline instead. This outline may be useful if you’re giving your reader a history of the topic, or an overhead view that doesn’t involve any deep knowledge.

When outlining with the general purpose outline your path is simply taking the first topic your reader should know about, go through a general history of the topic, and explain how it’s relevant to the reader. Again because this outline is an overhead view you don’t have to go into anything too advanced but you can add advice and tips for the reader to make more use of the topic.

  1. Introduction of the topic.
  2. Overhead general view of the history and anything relevant that your reader should know about the topic.
  3. Close out with tips that can add to your readers knowledge of the topic.
  4. Repeat the process, topic by topic until you’ve covered all you need.
  5. Close out with either a summing up or a further reading section for your reader.


As you can see, outlining your next nonfiction or product isn’t difficult if you take the time to brainstorm and get everything on paper first. Once you do, you’ll have, like the step-by-step outline above, a simple framework you can follow. Once you have it it’s just a matter of slotting your content into the outline that suits your book and you’re on your way.

If you’re not sure what to cover in your piece, spend some time on Google, AskThePublic.com, or use the ‘Look Inside’ feature on Amazon to find out what questions, topics, and what other writers are putting in their books in your niche.

Now all you’ve got to do is write it. 🙂

How To Structure A Kindle eBook

How To Structure A Kindle eBook

If you’ve never created a Kindle eBook before you may be wondering what to put into it. Does it differ from a paperback? Does the formatting of the book matter more with the electronic version? What do I need and don’t need? Don’t worry I’ve got you covered.

In today’s post we’re going to go from the front to the back of your book – what you need, what you don’t need, and what to look out for in each section.

So, let’s kick if off with your book cover.

Kindle Book Cover

Your book cover is the first place your reader’s going to come into contact with your book, so it’s got to be a good one. It still amazes me that authors use the Amazon cover creator to make their Kindle book cover. If that’s what you’re planning on using I’m here to tell you not to bother publishing your book. Your book cover is vitally important.

While I don’t recommend creating your own book cover (I have a course on it here), if you’re going to go ahead and do your own, the best and easiest place to create a book cover is Canva.com. Using Canva’s easy drag-and-drop interface you can create an impressive looking cover with very little effort.

Whether you’re going to do it yourself or hire someone, the cover photo on your book cover is vitally important. A quick glance at the photo should instantly tell your potential reader what genre your book is in (if it’s fiction), or what topic the book is on (if it’s nonfiction.)

if you’re not sure what your book cover should look like, scroll through the section of the kindle store to plan to sell in. A few minutes there will reveal a lot of things. Pay attention to cover images, fonts used, and layouts that are used repeatedly.–Your book should mirror those.

Kindle Book Title And Subtitle

Once your potential reader has paused their scrolling because of the image on your book cover, their eye’s next journey is to your book title. Having a strong book title is next in the selling process and one that’s either going to make them click through to the book’s description or move on. Because of that, you need something strong, short, simple and catchy.

For example, the book title ‘Paleo Dieting 101’ tells you instantly what the book is. It’s based on the Paleo diet, and the 101 gives an impression that it’s a general book rather than in in-depth one.

When it comes to selecting a title for your nonfiction book, consider the main keyword you’d like your book to show up for in the Amazon search.

In the example, I want my book to show up in searches for Paleo Diet.– If you can do this without your kindle book title sounding ridiculous try to put it in there. If not, save it for your book’s subtitle.

With fiction, book titles don’t matter as much as you probably already have an idea of what your book will be called. But again, it should be short, memorable, and something your reader would have no problem telling a friend.


When it comes to subtitles, don’t dismiss how having a strong can make a difference to your book. Again, using the Paleo example above, changing the subtitle can make a difference to how the book is perceived.

  • Paleo Diet 101 – The Ultimate Paleo Dieting Book for Beginners.
  • Paleo Diet 101 – How To Finally Lose Weight With The World’s Easiest Diet

As you can see, although book titles are the same, the subtitle after each can make a big difference in how the book is perceived.

When it comes to subtitles, you can use them as an opportunity to use that keyword you couldn’t fit in the main title. But again, don’t just cram it in for the sake of getting it there. If you can’t use it in the subtitle, save it for the KDP dashboard and use it in your keyword selection.


Depending on how you’d like your book to begin you can pick and choose from anyone of the three above. Use a foreword and introduction, or just jump straight into an introduction, it’s up to you.

Foreword–A strong foreword on your book can set the readers mind on a positive note before they’ve even read a word of your book. For example, consider how much attention you’d pay to a book that started off with three pages of glowing testimonials, or a foreword written by a well-known celebrity or expert in your niche.

When it comes to having a foreword written for your book, you want your expert to mention, how they know you, what they like about you (professionally), and what the reader can expect from reading your book. 

Preface–The preface in the book can be as simple as a short paragraph where you tell the reader prior facts that they need to know to get the most from your book. This saves time mentioning it later in your book. 

Introduction–When it comes to your introduction, you should consider using some personal details. This can include details of why you wrote the book and the motivation behind it, to possibly personal stories and struggles you had with the topic you’re writing about. These help to build a connection between you and the reader and humanise you.

Legal Disclaimer

When it comes to health or making money books, you really need to have a legal disclaimer in your book. Not only does it make the reader aware that you won’t accept liability if they injure themselves/or lose money by not following your advice. But it also makes them aware that situations and information may have changed since your book was published. In these cases, they should do their due diligence on the information shared in the book.

Your legal disclaimer should also include information on the copyright of your book. This should have details of what’s allowed and not allowed with the information in your book. Although you should have your legal disclaimer written by a legal professional – with experience in publishing law, you can find samples of these online doing a simple Google search.

Table Of Contents

While something that’s very easy to add to a paperback version of a book, having a clickable table of contents in a Kindle book can be a lot trickier. Whereas you could mention a page number with a paperback, this isn’t the case with Kindle books. Depending on the size of font your reader uses, along with any images in your book, your Kindle book can either shrink or increase in size leading to hyper-links leading to all the wrong locations.

Because of that, you’ll find that very few (if any) Kindle books have a numbered table of contents and are simply hyper-links that lead through to the chapter headings. Although it can be tricky, a simple search on YouTube can show you how to do it, or if still seems too confusing, you can hire someone on Fiverr.com to do all the technical work for you. But getting this right is a must if you want to avoid negative reviews over a simple formatting error.   


This doesn’t need an explanation, this is the main content of your book. When formatting your book, be aware of things like font choice, images and their sizes, and how clearly your information looks. You don’t know what version of Kindle reader your reader might have so that fancy font mightn’t translate well when viewed on their device. Also mentioning colors with examples of them in images is pointless when someone is reading on a black and white Kindle.

If your book is image heavy, be aware of how this will affect your book’s delivery and file size. Having a Kindle books with a higher delivery size may be charge more by Amazon, plus it’s also going to take up more room on your reader’s device.

When it comes to images also pay attention to how an increase in font size can affect how your book looks. You don’t want any blank pages on the lead up to or after an image because you book wasn’t formatted properly.  Again, if this is something you’re not sure what to do hire someone on Fiverr.com to do it for you.

Acknowledgements/ Index/ Recommended Resources

When it comes to ending your Kindle book, you’ve got the same freedom as opening it. You can either use all the above or pick and choose what suits your book.

Maybe you want to use a final chapter where you go back and talk about everything you’ve covered? Or maybe you’d like to end with an offer of a free report, video course, or follow-up book, in case your reader doesn’t go any further. It’s totally up to you.

Or maybe you don’t want to make any acknowledgements, but you feel that adding an Index would help the reader to search through back quickly (again, these shouldn’t be page numbers but direct hyper-links).

Or maybe you feel that a recommended resource section would give your reader all the relevant information they need and round off your book nicely, it’s your choice.

While there are some things your reader will expect to find in the structure of a Kindle book if you follow the layout above you won’t go far wrong. And if you’re still not sure what to do, use the ‘Look Inside’ feature on Amazon to check out the layout of books in your niche.

But like everything, don’t use this is an opportunity to procrastinate until you get it right first time. Thankfully with the convenience and speed of the KDP dashboard you can have that mistake fixed before anyone even notices.

Now go get it up there!