Do It Your Way

…if there’s one thing I’ve been a little late to discover, it’s that your writing and publishing business is unique
to you.

Not what anyone else says works, but what works for you.

Dan Kennedy modeled his business around the way he wanted to live his life.

– He didn’t want to travel.
– He didn’t want having his time wasted.
– And he wanted to work from home.

Because of that, anyone that wanted to work with him had to travel to his house, and if you got that far, there were a world of hurdles you had to get through.

Which meant his time was only taken up by clients that could afford him, and knew what they wanted. – All three boxes ticked.

Same goes for you.

What would your ideal business look like?

Not the guru’s, not the blogger you follow, and not the writer you’re trying to copy, but your business.

Only want to write short stories? Then only write short stories.

Only want to talk to your audience through Facebook? Then only talk to your audience through Facebook.

Rather do a daily video than an email? Then go that way.

Some people like to write.

Some people like to talk.

And some people like video.

So today I want you to think about what you do. Are you doing it because someone else said you should – and you’re cramming a square peg into a round hole – or are you doing things your way?

With so many options, and ways of doing things, you’re not limited to what you want to do.

Build your business to fit your life, and not the other way around.

And for folks that missed my previous emails, this course is going away for good on Monday.

It’s being updated and is being replaced with version 2.

Barry J McDonald.

PS – Have a good one!

It’s Time To Move Away From The Knowledge Trough

…how would you regard your knowledge on what you do?





And your results? What are they like?

Do they match the wisdom in your noggin?

Or are they far below what you know?

Dexter Abraham once told a story of going to a series of Dan Kennedy masterminds and witnessing one of the attendees disappear each morning after listening to Dan for only a few hours.

Like most there, he grinned, assuming the man was throwing money away by not getting the full value of the mastermind.

But when it came to award time, months later, the part time attendee was called up and collected the winner’s trophy.

How come?

Well, the guy’s plan was simple. Take as much notes as he could on one to two pages, and then leave the room to put
that knowledge into action. And do it right there that day.

That part time knowledge, when acted on, put him way beyond the others.

And that’s probably what you need to do.

Feeding at the knowledge trough is all good and well, but it isn’t going to put money in your pocket.

It will when it’s acted on though.

So I’ll ask that question again, do you consider yourself a beginner, an intermediate, or an expert at what you do?

Are your results at that level?

If not, it’s time to go back to basics, and work the basics until they work for you.

The intermediate and advanced stuff can come later.

Take this course I made for beginners on keyword research.

It’s easy to rush ahead because you know it all, but if you don’t know this basic skill you’re creating content that’s either not wanted, or can never be found.

I’m pulling the course down this week, because it needs a revamp and the tool I talk about has a low cost for it’s
use. – But it’s still one of the best courses I made.

Keyword Research For Beginners.

Barry J McDonald.

PS – Don’t let the price or the ‘beginners’ tag fool you.

There’s a lot of know-it-alls that don’t know how to do this basic task.

And their income shows for it.

Let’s Put That Noggin Of Yours To Work

…if you’re like most people, you give your brain a free pass most of the time.

Because let’s face it, it’s easier to look at other people’s solutions than coming up with your own one.

How do I sell more books? – I’ll look that one up on YouTube.

What should I sell next? – I’ll just copy what my competition is selling.

But each time you do that, you’re always late to the party, or hanging out in places that everyone else is already in.

Take planners for an example. Say, you’re selling a planner on better eating habits.

The easiest thing is to throw one up on Amazon because that’s what everyone’s doing.

But for those that buy them, there’s a world of people that don’t, or know how useful they can be for recording their daily eating habits.

So where are ‘they’ hanging out?

Three places to start are, weight loss groups, mum and parenting forums, Q&A sites like

And what about the questions those people are asking? What are your potential buyers typing into Google?

– How can I stick to a healthy diet?
– How can I stop comfort eating?
– How can I lose stubborn weight?
– What’s a healthy way to lose weight?

A series of articles, written by you and on your site, could guide that audience to buying your healthy eating planner
on Amazon.

Or even a free report could highlight how good your planners could be for them.

How many of the planner folk are doing that? I’d be surprised if even a handful are.


It’s something they never thought about.

It’s monkey see, monkey do.

Follow the follower.

And most of the time the folk at the front aren’t thinking at all and running on autopilot.

It’s time to dust off that noddle of yours and put it to work.

Put yourself in a typical customer’s shoes.

What are they asking?

Where are they?

How can you show the benefit of your product?

Yeah, it’s homework. But if no one else is doing it, you can imagine how that’s going to help your business.

Time to get that thinking cap on.

And here’s a way to get paid for making your customer do all the thinking.

Barry J McDonald.