The Death Of Amazon Ads Is On The Cards

…forgive me if that sounds like I’m walking around with a sandwich board on me, declaring that ‘The End Is Nigh,’ but it’s going that way.

It mightn’t happen for everyone – those that can afford to stay in the game won’t bat an eyelid – but for the folks on the lower rungs, the writings on the wall.

How come?

Well, history has a way of repeating itself.

Back in the early days of Google Adsense, it was very easy to send someone over to your website for pennies.

Then the big boys moved in. – Remember when Amazon was on the top of every search result?

And thus the prices went up.

The same is happening on Facebook right now.

Used to be cheap….now it’s not.

Again, large corporations like McDonalds, Nike, and the like, are throwing money in Mark Zuckerburg’s lap and not caring if it’s making them money of not.

The same is also going to happen on Amazon and it’s ads.

Those that can afford to throw cash to get maximum clicks are going to wipe the floor with those that haven’t got a clue, or only have a piggy bank budget to work with.

So, is that it for you and your book business?

Is it time to pack up and go home?

In a word…no.

But you’re not going to like the solution.


Because it’s going to involve work. – And most people hate doing any type of work.

What is it?

Build a list.

That’s it, build a list.

Recently, Russell Brunson – he who owns the hugely popular Click Funnels, said that that’s where he’s focusing his efforts. That even though his company is headed toward billion-dollar land, that’s where his eyes are focused.

Building a list.

Told you you wouldn’t like to hear the truth.

Those that have a list can ride out any storm, and don’t have to worry about pay per click prices.

Why? Because they don’t need it.

The clock’s ticking, what are you going to do about it?

Barry J McDonald.
“Be The Unicorn In Your Market.”

PS – Yeah it’s pricy, but it’s a lot costlier not knowing how to do this.

A Lesson Learned From ‘Grasshopper’

…many moons ago, I joined a book club.

Now, not one of those where we all sit down and talk about a book, but one where you buy one each month.

One particular month, I saw a picture of David Carradine on the front of a Tai Chi book.

And knowing how well he used to handle himself on Kung Fu, I thought I’d give it a go.

So a week later, I’m trying my best to stand on one leg and pretending I’m rolling some kinda energy ball around in my hands. – Which truth be told, is a lot harder than you think.

Not as hard as Yoga, but for someone that was as flexible as a floorboard, it was tough going in the beginning. 

But I stuck with it and what do you know…it got easier.

‘You must keep your practice up,’ Grasshopper told me in the introduction.

‘It’s like a wooden water wheel. Once it’s kept spinning, the water is flung off it. But, let it stop and the rot sets in. Not only making it weaker, and making it harder to get it going once more.’

You’d think I would have taken that advice to heart, but after dropping it for a few weeks and getting back into it…my knees once more complained about the pain I was putting them through.

The easiest thing to keep moving is a wheel that’s already rolling…or a routine you follow daily.

The hardest part, as Mr Carridine said, is getting the wheel moving again.

It’s tough sometimes, almost as tough as starting off in the first place.

I know this only too well.

After allowing the podcast to drop by the wayside, and not having to force myself to come up with content ideas, my emails suffered for it.

Each day I let a day slide by, it was just as easy to toss in one or two more, and take a longer break from things.

Now that I’m trying to get back there, I’ll admit…it’s tough going.

I don’t know if it’s a 2020 thing, or just me right now.

But the water wheel’s a lot of excess water to shake off. – A little of that’s on the waistline too.  🙂

Barry J McDonald.
“Be The Unicorn In Your Market.”

PS – Even today’s Facebook live took ten minutes before I could hit the ‘Live’ button.