Price Tag Versus Skills

…when it comes to a sales letter, one of the most popular places people’s eyes go to – after the headline, and the P.S – is the price.

How much is it going to cost me?

In other words, how much am I going to be outta pocket for this thing I’m about to buy.

It’s never how much money, time, or skills, am I going to make, save, or learn….it’s the cost…financially.

If I can’t afford it, it’s too expensive.

Which may be honestly true….maybe you are skint broke.

And once that decision has been made, the mental shutter comes crashing down, and it’s rare that you’ll go against that decision.

But I want you to think for a moment.

A thousand dollar sofa may cost the same as an hour with a million dollar coach.

But is it?

A meal at Mickey D’s may cost the same as a good business book.

But is it?

Heck, even a hairdo sometimes costs as much as an expensive digital product nowadays.

But is it?

Does any of the former, give you anything like the return on the latter?


But you’ll still find folk buying Starbucks for a month, and then tremble on the buy button of a twenty buck course.


It’s too expensive.

I don’t have the money.

Most times though, they don’t see the value on the other end…or maybe deep down, know they’re not going to use it.

So I want you to watch yourself over the next few days

Study what you do.

When it comes to something that can move you forward, do you dig in your heels? Complain about it’s price?

But then have no problem buying a distraction that doesn’t live longer than it’s battery life.

If so, it may be time to ask yourself, ‘Am I serious about all this?’

If you’re not, be honest with yourself.

This isn’t for everyone.

You won’t lose any respect from me for making that decision.

Now that we’re coming to the end of the year.

It’s time to make up your mind, are you going to do all this stuff for another year.

If not, don’t click this link.

Barry J McDonald.

PS – For things to change….things need to change.

Putting The Odds In Your Favour

…if you saw my Facebook live the other day you’ll know that it’s easy to put the odds in your favour.

It’s basically showing up and going through the levels that other people aren’t willing to do.

The number of people that want to write a book – huge number.

The ones that sit down and actually write – smaller number.

Those that finish that book and don’t give up after chapter one – even smaller.

Those that have the balls to get it off the hard drive and self publish it – smaller.

Those that write a second book, bother to pay for any ads to sell books, or build an audience – handful of folk.

And that’s why you’ll always find more people at the bottom of the mountain than the top.

The folks at the top though, they take home more of the cash and have a better view.

How high you want to go, is up to you.

You’ve just got to do things that the average Joe won’t do.

Do that, and you’ll find less competitors by your side.

That’s why, when I reopened the member’s area, I know for a fact that there’s no other site like mine.

Some folk will sell you something that’ll only last two weeks before it’s useless.

Some folks will sell you something they’ve never tried out, or gotten results from themselves.

And some folks will bombard you with offers because they owe someone a favour for promoting their stuff to their list.


Let’s face it….when you give someone access to all your products for one monthly price….there is no competition.

Through in a trial of two weeks for seven bucks.

And well, you’ll probably think you’re even luckier than Charlie Bucket finding a Willy Wonka ticket.

Yeah, it’s that unique of a place!

“Come with me…and you’ll see….it’s a world of pure imagination….”

Barry J McDonald.

PS – Just stay away from the levitating cola when you do get inside.