The One Thing That’s Holding Your Income Back

..if there’s one thing that’s putting a limit on your income…it’s you.

It’s you and your fear.

Fear of putting yourself out there.

Here’s an example.

Most people who get into self-publishing go the low content route.


There’s no risk involved on your part. You can hide behind a pen or company type name, and you don’t need to put too much of you into it.

Then we’ve got fiction.

That’s a different matter. You can still hide behind a pen name, but you’ve raised the stakes. – Now you can come under more criticism.

Raise that even further, by collecting email addresses of those readers, and you’re at a higher level. – Now you’ve got show up there and risk making a fool out of yourself.

Go even higher, and create your own video training program and now not only can you make a fool out of yourself, but you’ve got the pressure of teaching someone a skill.

But here’s the thing.

Each level you go up…unlocks a higher income stream for you.

The people that you look up to, are there because they’re taking more risks than you are.

And you can take that idea anywhere, online or offline, but it’s always been that way.

Those that let their fear limit them….also limit their chance of a higher income.

Lesson for the day, do things that people in your niche aren’t doing – because of their fear level – and you’ll move beyond the results that both you and they’re getting right now.

Barry J McDonald.
“Be The Unicorn In Your Market.”

PS – Have a good one today.

Be More Amazon


……like Jeff Bezos or loathe him, there is a lot you can learn from Amazon that might be worth looking at for your business.

They Moved Away From Books

It didn’t take them long to realize that if you’re gonna make big bucks, you can’t be selling products that only make you pennies. Sure, you can make money, but you’ve got to sell a lot of books to keep the doors open. – Ask any closed down book store about that one.

If you want to make more money, you’ve got to sell products with a bigger return on them. The best and the easiest is still digital, and a training course is still one of the best. – You could make a dollar a pop for a coloring book, or you could make $27, $47, $97, or more from each course you sell.

They Kept In Touch With Their Customers

No one gets an Amazon account without an email. – Yeah it’s an easy way to log in and out, but it means you’re never further than a click away come sale time, or ‘You might like one of these too’ emails. The Mom and Pop stores that hit the wall can rightly claim that Amazon killed off the high street, but that’s because they didn’t take care of their little sales patch. – Nobody asked for an email address, no one tried to get you back, and forget about good service…’Sorry, we’re sold out. Come back again if you’re ever back this way.’

Selling to a customer once means they’re easier to sell to again and again. The biggest mistake most people make is running after more and more new people and not trying to sell to the ones that bought off them. – And almost as bad, not asking them to spend more money with them. Your next customer was your last one. Worry more about making them happy, than chasing the next one.

They Built Their Own Platform

Amazon is now as synonymous as Google and Facebook is, and no one thinks of it as just a store. Sure, it’s that, but now it’s also an entertainment hub like Netflix is. And if you wanted to, you could get everything you needed off it, without even doing a Google search. Then add to that, that they also sell paid advertising on it, and it’s sure you can see that they don’t need anyone else right now.

While we might never reach the dizzy heights of Amazon, having a platform that you’re in control of, sure does take a lot of pressure off you when someone pulls the rug out from under you. Too many Instagram influencers, Facebook groups, and Twitter heroes learned the hard way that they were only one click of a mouse away from having it all taken from them. – So build something you can control, and back it up regularly.

They Made Their Own Holiday

And finally, why wait for Black Friday, or any other sales day when you’re competing with everyone else? Why not just go out and create a day of your own and get it out there before the other big pre-Christmas sales? – That way everyone’s already got what they wanted, and you can still hover up some sales at the times when everyone else is competing for customers.

I’ve mentioned this many times before, doubt anyone’s put it into action, but there’s no reason why you can’t set up your own day too. Once you do, you separate yourself from the crowd, and anyone seen copying you, well, they’ll always look like a second-place copycat loser that they are.

So go out there and be more Amazon…..but with more hair…and less of that messy divorce stuff. 🙂

Barry J McDonald.
“Be The Unicorn In Your Market.”

PS – As for me…well ole Jeff did reinstate my Amazon account….so I’ll always be grateful for that.

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