Mirror, Mirror, On The Wall

..‘You and I do not see things as they are. We see things as we are.” – Herb Cohen.

Ever look in the mirror and see nothing but your big nose, bags under your eyes, or a host of other things wrong with you?

But to others they’re invisible.

To quote T.H. Huxley – “There are people who see a great deal and some who see very little in the same things.”

You see it in book reviews all the time. – Two people read the same book, one see’s it as a one star disaster, the other, a five star masterpiece.

And yet, both have read the exact same words.

Even my own products have the same happen to them from time to time.

‘That thing you’re teaching is too simplistic’

‘It’s too hard.’

‘I can’t do what you do, showing up every day.’

‘There has to be more to what you do than just writing a email a day.’

‘You’re charging how much, for a half hour video?’

‘That half hour video saved me a fortune.’

All the same stuff, but people coming to it with their own internal baggage. – Kinda like rose tinted glasses, but all various shades.

That’s why I always rotate my products with my daily emails.

Take my ‘Super Simple Coloring Books’ as a prime example.

Could making coloring book images be that easy?

I know some people passed on it because of that, ‘internal excuse.’

When they wise up, it’ll still be here for them.

PS – They probably also find the bonus where I show them how to make money from their images hard to swallow too.

Ah well, I can’t save everyone from themselves.

Skills That Pays The Bills

…ever notice that when it comes to trading in your car it’s only worth peanuts?

And yet everyone’s seems more expensive when it comes to buying theirs?

That’s what I’ve found this week, as I went around the local car dealers. My car, I’ve been told, is worth more if it was broken down and sold in pieces.

Which got me thinking.

All the years I’ve been paying off on it, and when I made that last payment, it’s worth less than when I started.

Throw in a few years of insurance, road tax, and keeping it in shape, and you’ll agree that a car is one of the worst investments you can make.

Learning to write emails….that’s a different story completely.

For the low price of $97 you’ll learn a skill that’ll set you up for life.

Each email can become a social media post, a podcast episode, blog post, and more. – Meaning you can reach more readers, customers, and sell products from the same words months from now.

A series of them in an autoresponder, can sell for you day in day out, while you’re off working on other projects…or putting your feet up.

Or you could ever set yourself up and write them for other people that are…a…too lazy, or b…don’t have a clue what they’re doing, and you could make money charging them for the privilege.

If there’s one skill that’ll pay the bills, and in my case – new car payments – it’s email writing.

But, hey, I’m biased.

Email Ace.

PS – It also beats relying on $7 secret reports from fly-by-nights that only last for a week before they’re useless.

But I know you’re too clever for that.

Vote For Alan Jones

…Who’s Alan Jones?

Good question.

Before he became mayor of an American town, not many people did either.

So how did he became mayor?

Easy.

He simply bought a couple of rusted and beat up trucks and placed them along the roadside leading into town.

Each one simply read, ‘Alan Jones,’ on the side.

When it came to election day, people found his name as a candidate on the election form. – And because his name was something they saw every day – coming and leaving town – he got voted in.

‘But I’d never fall for something like that,’ you say.

And yet it happens everyday.

Drive anywhere, open a paper, or switch on a TV, and you’ll find a Cocoa Cola or McDonald’s ad.

We all know what they make, but that’s not the point of the ad. They want us to think of them as the first option when it comes to buying a soft drink or fast food.

Same goes for you…you want to be the first name people think of in your niche, genre, or product. – Grab that top slot and you’ll take home the majority of the market.

Now, while you mightn’t have the unlimited budget of Cocoa Cola or McDonald’s, there’s a cheaper and easier way to do it.

Build a list, spend $10 a month at MailChimp, and use this.

PS – If there’s one skill that’ll make you more money and keep your customers to you – like a mother hen with her chicks – it’s email.

In years from now, you’ll say the same thing I did….’Why didn’t I do this years ago.’

Save yourself that ‘face-palm’ moment, and go here.