No….Not James Bond Now As Well

…right now, all over the world, keyboard warriors are chugging back cans of Red Bull and typing furiously on their keyboards.

Why so?

Seems the next person to play James Bond is going to be black, and a woman to boot. – Shock horror!

While I’ve no problem with a black actor playing Bond, I would have prefered to have seen Edris Elba playing the part. – He’s got the acting chops, is a handsome man, and oozes charisma. 

But for whatever reason they overshot the mark and went for the opposite sex too. – Again, no problem, but why?

In my humble opinion, that decision won’t last long before it’ll revert back to where it was.

Why? That’s not where Bond’s audience is.

You can appease the herd on social media, that’ll call this a step in the right direction, but they aren’t the ones that’ll queue up to buy tickets when it’s released. They’ll be off fighting some other social injustice… or continue trying to be the conscience for the rest of the world not on social media.

The money however, is sitting in the pockets of young boys (and the older ones that haven’t grow up) who love nothing more than watching a good gun fight, a car chase, and Bond charm a lady with the flutter of his eyelids.

Now for me, there’s a important lesson in that mistake.

Trying to appease someone that’s not your core audience is a bad way to run your business. If you have to water down your message, reduce your prices to keep them happy, or create content just to be liked, then you’ve already lost.

Getting Likes, Shares, and Tweets is all fine and dandy, but it doesn’t put a roof over your head, or food in your belly.

So whatever you’re doing today, whatever message you’re putting out there, let me ask you?

Are you doing it for your audience, or are you doing it for people that don’t deserve a millisecond of your attention?

Email Ace – A product that’s definitely not for the faint hearted, the penny pinchers, or those afraid of expressing an opinion.

PS – What’s James Bond’s favorite kind of pasta?

(in a Scottish accent)
Mini Penne

Bread Baker Book Sales

…if there’s one that I’m always doing it’s looking outside the self publishing world for ideas for products and book promotion.

One example is something I discovered while reading Bernadette Jiwa’s great book ‘The Right Story.”

In it she talks about a baker friend of hers that was considering purchasing a $3000 advertisement in an upper class magazine.

‘Should I do it?’ he asked her.

‘How could you spend that three thousand dollars on your business that would benefit your customers?’ She replied.

Left with that thought, he came up with the idea of giving away a basket of free bread every week.

Nothing new here, we’ve all seen those freebie giveaways, but this idea was different.

Inside of him giving the basket away, one of the customers had to nominate a friend that they wanted the basket to go to.

Genius, right?

Not only did he get the good feels from giving the basket away, but the customer got them too by nominating a friend and having them win it.

He took it further by setting up a friends wall, featuring photos of both parties with the bread basket.

Now, let me ask you….

Think maybe the winner told all their friends about their win?

Think many new people came to check out the bakery?

It’s almost certain that both things happened.

And there’s no reason why you can’t do the same with your book, courses, or products.

At the back of your book you could have a link where the reader can get the book they’ve just read sent to a friend free of charge.

They get good feels….and you get your book in front of new readers…who can then pass that same book onto another wider circle of readers.

And on and on it goes.

Sure, not everyone is going to buy any or all of your books, but what if you collected the email address of all the referred friends?

Think maybe a few emails over the next few days might be of help?

All you have to do is put into into action.

Another way to get in front of new people is with your own podcast. It’s difficulty puts most people off, but it’s a lot easier than you think.

I don’t have a sales letter for this yet, but if you’d like a copy of Super Simple Podcasts for $60 less than it’s going to be, click this PayPal link here. 

PS – This also isn’t available anywhere else. Once it’s gone you’ll need to be a member of WriteCome to get a copy.