Ever Hear Of ‘Be Heard Day’? ….Funny, Me Neither

…while the most obvious day to write about today is World Book Day, I thought I’d give myself a bit of a challenge. – Hence, ‘Be Heard Day.’

The name is ironic, in that I’ve never heard of it. And for something that’s been going since 2004 you’d expect a little momentum by now.

Now, if you’re not up to speed with the day, it’s basically a chance for local businesses to show local people that they exist and why you should be doing trade with them.

I don’t know about you, but it’s no wonder local businesses in my area don’t do well.

– They look at purchases as a once off thing. (They never follow up, or try to keep in touch with their customers.)

– They advertise the same way everyone else in their niche is doing. (Hence, the Facebook badge on the back of a van for a page that no one visits, or feels any need to.)

– They never show people that they’re an expert at what they do. (A few videos on YouTube, a weekly article in the local paper, and people see you as an expert at what you do.)

– They think that the only way to make money is to be the first to be the cheapest in town. (One way to go bankrupt.)

See the same in your area?

Think maybe one day, with a hashtag, is going to make any difference to those businesses?

Me, neither.

Thing is, I could easily substitute ‘local business’ with blogger / writer / self publisher and you’d see the same results.

Want to let the world know that you and your work exists? Click here.

PS – Or you could hope that someone pays attention to you once a year.

My Laziest Blog Post This Year

…today I thought I’d take a day off, but that doesn’t mean there’s nothing of value for you.

Here’s a few posts from the WriteCome site you might have missed…

How much would you pay for a reader?

The No.1 reason you’re not selling as many book as you could.

4 ways to sell book from the back matter of your book.

How to do a profitable book promotion

7 ways to get young readers to your website

4 ways to raise publicity for your book

How to make a living writing fiction

Children’s picture book ideas

How to create digital products quickly

What you can learn from Vin Diesel

PS – Even on a lazy day I bet this blog post beat the pants off half of the muck that’s been on Facebook this week.

“This Way To Your Free Popcorn!”

…you probably think you’re not the kinda person that could be led to a table of free popcorn without knowing it…but you’d be wrong.

One health food store tripled it’s sales of vegetable popcorn by using one simple marketing ploy.

What was it?

Simply painting monster footprints on the floor.

Leading from outside the doorway, the footprints led customers to the display that offered the free popcorn.

Once they tried it out, the numbers who bought the product went through the roof.

That’s the power of curiosity for ya.

Almost like my Children’s Book Rolodex.

What’s inside it? – I’ll give you a taster sample. – Five book ideas you probably never thought of doing.

Curious to know what they are?

Then follow the monster footprints to the free sample table here.

PS – I knew you couldn’t resist it.