Here’s A Piece Of Advice From Rango

…the other day I was looking for a movie to watch with my son Finn, and happened to come across the movie ‘Rango.’

Having seen the movie before, and loving it, I knew he’d enjoy it too.

Now, if you don’t know the movie I won’t go into the whole story line, but it’s about a chameleon (Johnny Depp) that ends up lost and alone and makes his way to a frontier town Dirt.

Like most of those western movies, Rango enters the local saloon only to be met with sudden silence and a hundred heads turning in his direction.

Making his way cautiously to the bar, he calls for a drink and as most of those movies have, he’s grilled by one of the locals about who he is and where he’s come from.

Looking into the mirror behind the bar, he thinks to himself….’Who am I?….I could be anyone?’

Knowing that no one knows him, or knew what he was like in his previous life, he takes on a gunslinger persona and plays out that part for most of the movie.

For me, that moment has a huge lesson in it. Not only has Rango got a chance to play any role he wants to…..but we all do.

What character are you picking today?

The one you picked yesterday….that said you were dumb, stupid, never going to make it and why bother trying person?

Or someone better?

‘But Barry, I can’t do that,’ you say.

OK then, but what age were you when you picked the character you’re playing today?

12…after that teacher said you’d always be stupid?

18…when that guy laughed at you for asking him out?

35….when your lost your job and felt like a complete failure.

More important than your birthday, there’s a date when you defined yourself. From that date on you’ve played the role that fitted the part.

Like Rango, you could have been anyone.

Don’t like your role, pick a better one.

PS – And go watch the movie, it’s well worth it.

Ever Hear Of ‘Be Heard Day’? ….Funny, Me Neither

…while the most obvious day to write about today is World Book Day, I thought I’d give myself a bit of a challenge. – Hence, ‘Be Heard Day.’

The name is ironic, in that I’ve never heard of it. And for something that’s been going since 2004 you’d expect a little momentum by now.

Now, if you’re not up to speed with the day, it’s basically a chance for local businesses to show local people that they exist and why you should be doing trade with them.

I don’t know about you, but it’s no wonder local businesses in my area don’t do well.

– They look at purchases as a once off thing. (They never follow up, or try to keep in touch with their customers.)

– They advertise the same way everyone else in their niche is doing. (Hence, the Facebook badge on the back of a van for a page that no one visits, or feels any need to.)

– They never show people that they’re an expert at what they do. (A few videos on YouTube, a weekly article in the local paper, and people see you as an expert at what you do.)

– They think that the only way to make money is to be the first to be the cheapest in town. (One way to go bankrupt.)

See the same in your area?

Think maybe one day, with a hashtag, is going to make any difference to those businesses?

Me, neither.

Thing is, I could easily substitute ‘local business’ with blogger / writer / self publisher and you’d see the same results.

Want to let the world know that you and your work exists? Click here.

PS – Or you could hope that someone pays attention to you once a year.

My Laziest Blog Post This Year

…today I thought I’d take a day off, but that doesn’t mean there’s nothing of value for you.

Here’s a few posts from the WriteCome site you might have missed…

How much would you pay for a reader?

The No.1 reason you’re not selling as many book as you could.

4 ways to sell book from the back matter of your book.

How to do a profitable book promotion

7 ways to get young readers to your website

4 ways to raise publicity for your book

How to make a living writing fiction

Children’s picture book ideas

How to create digital products quickly

What you can learn from Vin Diesel

PS – Even on a lazy day I bet this blog post beat the pants off half of the muck that’s been on Facebook this week.