In the fast-paced world of content creation, it’s easy to fall into the trap of monotonous business-related discussions. However, there’s a lesson to be learned from the popular Rexham documentary series on Disney Plus, where the owners, Ryan Reynolds and Rob McElhenney, are transforming a football team and, at the same time, demonstrating a remarkable way to breathe new life into your content.
1. The Power of Diversifying Content
In the midst of creating content for a football documentary, Reynolds and McElhenney have managed to diversify their subject matter beyond the football club itself. This approach is a powerful reminder that as content creators, we shouldn’t limit ourselves to a single topic.
2. Beyond the Expected
When approaching the Rexham series, many expected content solely related to the football team. Behind-the-scenes glimpses, training sessions, and interviews with players seemed like the natural focus. However, the documentary went far beyond, delving into topics like the lives of supporters, staff, and even personal stories unrelated to the football team.
3. Expanding Beyond Business
This unexpected approach carries an essential lesson for content creators in the business world. It’s easy to become ensnared in a cycle of repetitive, business-centric content. For instance, if you are involved in the creation and sale of digital products, it’s tempting to produce content exclusively about that subject. However, this can become stale over time.
4. The Human Touch
The Rexham documentary emphasizes the importance of showing your audience the person behind the business. It’s about showcasing the real you, with all your daily experiences, hobbies, and interests, beyond the confines of your professional life.
5. Building Likeability
By sharing more about your life outside of your business, you humanize yourself in the eyes of your audience. This not only fosters a stronger bond but also boosts your likeability. People are more likely to engage with content from someone they feel a connection to.
In the quest for content ideas and building trust, there’s no substitute for being genuine and relatable. Instead of relying on complex tactics or gimmicks to attract an audience, focus on letting your audience see the 3D person behind your business.
So, if you ever find yourself struggling for content inspiration, take a cue from the Rexham documentary and start expanding beyond the boundaries of your business. Let your audience into your world, share your interests, and become more than just a business entity. It’s a surefire way to create more engaging and relatable content.
It’s time to ditch the same old business talk and let your content shine by embracing a more personal and diverse approach. Remember, likeability is your strongest asset in the world of content creation.