Finding your niche can be a confusing process. Many people emphasize the importance of separating yourself from the crowd and choosing a smaller, specialized market to build your business. However, understanding how to identify the right niche can be challenging.
If you’re feeling confused about niches, don’t worry – you’re not alone. In this blog post, we’ll provide a simple process to help you determine your niche and create targeted content for your ideal audience.
Starting with a Broad Niche
Let’s say you’re a big dog lover and want to create a dog blog. Initially, you might consider writing blog posts about dogs in general. However, to narrow down your focus, you decide to base your blog specifically on Border Collies. By doing this, you’ve moved from the general niche of dogs to a smaller category.
Going Smaller with Sub-Niches
While focusing on Border Collies is a good start, you can further refine your niche by considering the specific needs of your target audience. For example, let’s think about the person you’re looking to help. Your end user could be a single person, a couple, a married couple with kids, or even an elderly couple or individual.
By thinking about the end user, you can break down your Border Collie category into even smaller sub-niches. Each sub-niche will have different questions and problems that you can address in your content.
Creating Targeted Content
Now, let’s explore how creating content for different sub-niches can set you apart from others. Suppose you’re creating content for a single person who owns a Border Collie. They might be concerned about how to entertain their dog while they’re away at work or how to prevent their dog from escaping the yard.
On the other hand, an elderly person who owns a Border Collie might have different concerns. They might wonder how to ensure their dog gets enough exercise, considering their limited mobility. By understanding the specific needs of your target audience, you can create content that addresses their unique problems and provides valuable solutions.
Benefits of Smaller Niches
While you might think that targeting such specific sub-niches, like elderly Border Collie owners, is limiting, it actually has several advantages. Firstly, it’s easier to become well-known in a small niche. By establishing yourself as an expert in a specific sub-niche, you can build a loyal following and gain credibility.
Additionally, by catering to a smaller audience, you can create content that resonates deeply with your ideal readers. You can provide highly relevant tips and tricks that address their specific concerns and interests. Over time, this targeted approach can attract a broader audience, including single individuals, married couples, or even people with kids, who can still benefit from your content.
Expanding Your Reach
Once you’ve established yourself in a smaller niche, you can gradually expand your reach. The people who initially engaged with your content, such as elderly Border Collie owners, might find value in content meant for other sub-niches as well. By gradually broadening your content, you can attract a wider range of readers while still catering to your core audience.
Remember, it’s better to start with a flag pole in the ground and focus on a small group of people you want to help than to begin with a broad niche and try to narrow it down later. By understanding your end user and creating content tailored to their needs, you can position yourself as an authority in your niche and attract a dedicated following.
So, the next time you’re feeling overwhelmed by the concept of niches, remember this simple process: start with a broad niche, move into a sub-niche, and consider the specific needs of your target audience. By following these steps, you’ll be well on your way to creating amazing, high-quality content for your niche.
Have a lovely day!