How To Get Book Reviews On Amazon
Sometimes writing a book is the easiest part of the process. Once the writing is done, it’s finished and you don’t have to go back to it. Promoting and getting book reviews is a different matter though.
Working on both will make a big difference to how your book looks and sells. Having a book that’s well-reviewed can make a big difference in a reader’s buying choice. A good book with zero reviews will never sell as well as one that’s got some, and that’s something you need to work on.
So how can you do it? How can you get book reviews on Amazon?
In today’s blog post I’m going to give you 5 ways where you can get book reviews. Some are easy and some are hard, but if you want that big fat zero to change you’re going to have to hustle and put some work in.
So here we go….
How To Get Book Reviews On Amazon – Where To Find Book Reviews
1 – Ask Your Readers – Although most authors know the importance of asking for a review at the end of their book, most go about it with a weak and lacklustre request.
Put yourself in your reader’s shoes, why should they take their time to leave a review? What’s in it for them? Of course, you can’t offer money in exchange for a book review, Amazon, as you’d expect, frowns on this. So, what can do you?
- Set up a page on your website with a bonus gift on it. Once your reader lands on this page to pick up their gift, ask them to leave a review while they’re there. You should of course link to the review box and not to the book. (The easier you can make it the better.)
For example, this is a link to a Catherine Harper book
*Please note your web page should have a Facebook pixel installed on it. So even if they don’t review the book, you can retarget them later with a Facebook ad asking for a review. And if they don’t, they’re still useful to you as you can use this information when building an audience for future Facebook ads.
2 – Offer Your Book For Free – Nobody likes to give away something that they’ve worked weeks or months on, but free goes far. If you’re an unknown author with no followers, you’re going to have to give some free content away to get in front of new readers. And the more readers you can get in front of, the higher the number of reviews you’ll achieve.
If you’re signed up your book to Amazon’s KDP contact (which makes it exclusive to them for the first 90 days) make use of these free giveaway days. But be aware, that offering your book for free without doing some kind of promotion isn’t going to give you any great results. If your book is going free make sure that everyone knows that it’s available for download.
- Tell your social media followers.
- Target free kindle book pages on Facebook
- Use the hashtags #freebook #freekindlebook and #free to get attention on social media.
- Hire someone to do the promotion work for you. You can find some gigs on Fiverr that can help. One that I found very useful in the past is the one by BKnights here.
3 – Build An Email List – Nothing will make more of a difference to your success or failure than building an email list of readers. The authors that do so have stable incomes and pay less for promotions. This is due to the fact that they’ve got an audience on tap when they need it. One way to make use of this list is getting book reviews.
Now, if you’re only new to self-publishing you may dismiss this tip and move onto the next one, don’t. You don’t need a huge list to make a difference to your book sales and reviews. Even having a list of 10 readers can provide you with up to ten honest book reviews with a simple request in an email. Think maybe it’s worth doing? Me too.
4 – Ask Other Book Reviewers – One way to get a book review is to target someone that’s done it already. Depending on the niche you’re in, visit books in your niche and pay attention to the reviews. In some cases, you will find reviews done by the average reader and you’ll find reviewers who Amazon recognises as worthy reviewers. You’ll find it mentioned beside their review, like the example here….
Once you’ve found some that you think would be a good match for your book, click through and find their Amazon profile page, this usually has the reviewers contact details. (In some cases it could be an email address or a website that they own).
Once you’ve found those, simply contact the reviewer and ask if they’d be willing to review your book. Of course, they can refuse to do so, as they’re probably inundated with requests on a daily basis, so it’s up to you to be as convincing as you can in your request.
At the end of the day, why should this person take time out of their day to review your book? Answer that question and you’ll stand a better chance of getting a review.
5 – Buy Book Reviews – Although I meant it when I said that you should never buy book reviews, there are some websites that offer book review packages that you can buy.
While you’re not paying for the reader’s review (you’ll still get an honest one) these websites go on the premise that if you want someone to review your book you should really pay them for taking their time to do so.
While I agree with this, the packages can be very steep in price. Two websites that offer book review packages are https://www.choosybookworm.com/book-reviews/ and http://marketxposure.com/packages/
Personally, I don’t like this method, in that you can’t guarantee the person looking at your book is the kind of person you want reviewing it. And the cost.
Going to either of these sites and purchasing a review package can set you back between $104 to $209 for Choosyworm.com and $340 to $790 for Marketxposure.com.
And there you have it, five ways how to get book reviews on Amazon. It can seem a little daunting when you’re starting off, but even one good review can make a difference to your book. Two or more, of course, would look a lot better. And although it may seem like a lot of work at times, getting reviews for your book is one of the most important things you can do.
But there is an easier way. One in which any author, even one without a following, can not only get book reviews but build an email list of book reviewers that they can call on when they need them. If you’d like to know how I did it, and you can too, click here to become a member of WriteCome.com.