Dear Friend,
Before I go further, I want to introduce you to Tom.
Tom was the owner of a small retail business that sells handmade pottery.
For years, he focused on driving traffic to his website through social media and paid advertising.
He believed that if he could just get more people to visit his site, they would buy his beautiful pieces of pottery.
However, Tom never really saw the value in building an email list. He thought it was just one more thing to worry about and didn't understand how it could make a significant difference for his business.
As a result, he never made a concerted effort to collect emails or send regular newsletters.
But all that changed when a new competitor entered the market.
This competitor had a beautiful website and a thriving email list that they used to send out promotions and special deals. Tom soon realized that he was losing sales to this competitor, as they were able to offer discounts and incentives that he could not match.
There are a lot of Toms out there. - Good people with great products, but a business that never grows because they're always chasing the next customer.
Their biggest mistake, they didn't collect their past customers' email addresses. And if you don't have their details, how do you contact them again?
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