…now, you’d be wrong in thinking that you need to make more to make more.
And from what I’ve seen from the desperate few in my email inbox lately, that’s a lesson they haven’t learned yet.
So what do I mean by making more from less?
Well, Dan Kennedy once counselled a client, (whose business was helping store owners reduce thefts in their
business), by pointing out that the most profitable part of his business was the talks he gave and not the hands-on service he provided.
Ditching the staff he had, and cutting it back to just speaking, he went on to make five million the following year.
Now…cutting back, or ‘diluting’ your business, could be something you might want to consider doing.
A lesson in your training course could be diluted down to create a lead magnet.
A colouring book could be diluted down into single pages, which could be sold separately, or sent to every corner of the Internet to raise your profile.
A fiction book could be diluted down, where you take a character from your book and write a short story solely focused on them and no one else.
When you look at your work that way, you can break content down over and over again, and find more and more uses from it…instead of putting more together and making less from it.
Just like my Vector Graphic Coloring Images course.
In it, I show you one way to make your own colouring book images.
It’s not as complicated as the second version, but it does the job with less info.
And it gave me two courses I could sell. – The main one, and the diluted version.
Both work, but if you’re looking for money down the back of the couch at the moment…this might be the easiest option for you.
Barry J McDonald.
PS – And if you want to full-fat version…it’s over here.