…if there’s one Star Wars character that grates on me, it has to be the ‘much loved’ Jar Jar Binks.
An absolute clown – that was probably added to the movies to get chuckles for the younger audience- his constant apologizing and submissiveness made him stand out in the prequels. Not that they were that fantastic to start with.
So, why am I going on about Jar Jar?
Well, because there’s a lot of Jar Jars out there.
One prime example hit my email inbox twice in the past two days.
In his first email, which surprisingly, got through my water tight crap filters, was a simple affair. A few words of writing advice, a story unrelated to anything he was selling, and a closing that he’d be back in two weeks.
Today, I got the same email, but with a strongly worded apology about a broken link, and ‘I’m sorry to be taking up a millisecond of your time.’
That to me, is a Jar Jar person.
One who almost apologizes that they exist, or that their product or book angered someone so much that they gave it a one star review.
You can see it sometimes in the Amazon comments, where an author tries to appease the reviewer for not being happy with their purchase. – Sometimes, if you get real close, you can almost smell the desperation coming off the page.
Which is sad, because if you make something, and do it to the best of your ability, you’ve got nothing to apologize for, or feel guilty about.
You don’t have to feel guilty about your book getting a bad review. – You can’t please everyone, and there’s a lot to be proud of for creating something that didn’t exist before.
You don’t have to feel guilty about showing up in someone’s email inbox. – You’re showing up for free, probably giving away a lot of tips and content, so why shouldn’t someone buy one of your courses or products.
Or whatever you’re doing online.
You can grovel, be afraid of upsetting the apple cart, or you can draw a line in the sand and stand proudly by it.
Those that come your way, need to know that they’re coming into your world…and not the other way around.
One way of making people aware of what you stand for, and make money by showing up unapologetic, is by writing a regular email with Email Ace right here.
Yeah, it’s $97….another thing I don’t feel guilty for.
PS – If you’re a Jar Jar Binks type of person, I’d close that wallet….unfortunately, you can’t apologize your way to a strong online business…..but you can give it a go if you’d like.