…when you buy a can of tuna you kinda expect to find some tuna in it, but alas no.
In the U.S, more than half the cans there don’t contain tuna. Which is kinda ‘a rip’ as my youngest son Finn would put it.
Like being misled with food labels, social media can do the same too when it wants to.
A little bit of tricky here, a few fake followers there, and it looks like you’ve got the world’s ears and eyes on every Tweet, Like, and Share.
But is that always the case?
How about that competition that’s been kicking your butt on Instagram? Wouldn’t it be great if you could peel back the curtain and see who was really following them? Or find out how their content is really being received?
It’s more reliable than a tuna can label, and just one of the 50 tools in the Social Media Tool Kit.
PS – Wonder how many tuna lovers I’ve sent scurrying off to their kitchen’s presses to read their can’s labels right now?