…right now, all over the world, keyboard warriors are chugging back cans of Red Bull and typing furiously on their keyboards.
Seems the next person to play James Bond is going to be black, and a woman to boot. – Shock horror!
While I’ve no problem with a black actor playing Bond, I would have prefered to have seen Edris Elba playing the part. – He’s got the acting chops, is a handsome man, and oozes charisma.
But for whatever reason they overshot the mark and went for the opposite sex too. – Again, no problem, but why?
In my humble opinion, that decision won’t last long before it’ll revert back to where it was.
Why? That’s not where Bond’s audience is.
You can appease the herd on social media, that’ll call this a step in the right direction, but they aren’t the ones that’ll queue up to buy tickets when it’s released. They’ll be off fighting some other social injustice… or continue trying to be the conscience for the rest of the world not on social media.
The money however, is sitting in the pockets of young boys (and the older ones that haven’t grow up) who love nothing more than watching a good gun fight, a car chase, and Bond charm a lady with the flutter of his eyelids.
Now for me, there’s a important lesson in that mistake.
Trying to appease someone that’s not your core audience is a bad way to run your business. If you have to water down your message, reduce your prices to keep them happy, or create content just to be liked, then you’ve already lost.
Getting Likes, Shares, and Tweets is all fine and dandy, but it doesn’t put a roof over your head, or food in your belly.
So whatever you’re doing today, whatever message you’re putting out there, let me ask you?
Are you doing it for your audience, or are you doing it for people that don’t deserve a millisecond of your attention?
Email Ace – A product that’s definitely not for the faint hearted, the penny pinchers, or those afraid of expressing an opinion.
PS – What’s James Bond’s favorite kind of pasta?
(in a Scottish accent)