A Man That’s Broken Millions Of Hearts

…and no, it’s not Donald Trump.

Although some people jump to the Trump answer for everything.

No, it’s an Irishman called William McCrum.

Just the other day he broke every Russians heart and probably boosted the population of Croatia in the same moment.


He created the penalty kick.

Unless you’re not a fan of ‘football,’ you’ve not held your breath as this year’s World Cup has played out in Russia.

For some footballers it can be the thing that makes them. For others, no matter how skilled they are, it can be the thing you’ll always been remembered for.

Because there’s nothing more memorable than watching a millionaire, crack under the pressure and send his shot into the twentieth row of the stadium – where his father sits, wondering for a moment if he should disown him.

But it was a local goalkeeper (yep, just down the road) who in 1890, came up with the idea of spotlighting goalkeepers and getting his own back on footballers.

And this past few weeks, along with the new video referee, has been the two of the highlights of this year’s tournament.

The same holds true for your books and their covers.

You may be selling digital products, but that doesn’t mean a flat book cover will amaze your audience.

You’ve got to make them visualise that book on their Kindle, their iPhone, or what it looks like as a paperback.

Because if you don’t, any chance of a sale can go whistling over the crossbar and you never even know.

A good book cover can make or break a book.

A good 3D mock-up, well that’s a whole different ball game altogether.

Want better book covers? Go here

(It’s CLOSING very soon.)

After that it’s going in the WriteCome member’s area and up in price.

Hmmmm, a blog post with Trump and Russia in it, I wonder how many security people have just sat up and took notice of this in the U.S?

Why It’s Better To Fart In An Empty Room

…well it is….and here’s why.

When you’re starting out, it’s easy to fall into the trap that the slow progress you’re making is holding you back, and if only you could make yourself known to thousands of people, then things would be better.

Be grateful that you’re not.

I didn’t realise that until recently.

When I started out self-publishing I wanted nothing more than to get in front of a huge crowd from day one.

Thank God it didn’t happen.

Why? Because honestly…the stuff I made in those early days was..well…crap.

Some people would say I’m still at that level. 🙂

But honestly, when no one knows you exist you can make your mistakes when no one is watching.

Unlike farting in a crowded room….and especially if there’s no open windows …that kinda thing draws a lot of attention to you and never the good kind.

An empty room, much better.

Being unknown also allows you to try out a lot of things. Today you could try out poetry, tomorrow fiction writing, the next maybe blogging.

When you’ve got an audience, and a big one, there’s not many who will stick with you as you flit around like a housefly.

You’ve also bottled yourself into your role.

‘Make another fiction book,’ they’ll say. ‘Write a prequel, a sequel. – We don’t want poetry.’

It’s easy to brush off one or two frustrated followers. Five hundred angry people messaging you is a different story.

And you may even end up like the guy in Misery…watching a super fan with a hammer hobbling you while you’re tied to a bed.

Maybe that’s why JK Rowling went back to the Harry Potter world with her prequel series. 

Moral of the story…you’re probably the equivalent of that garage teen band that sounds like they’re in there killing cats.

In other words, you’re not ready.

Not everyone knows about me, or the courses I make, and that’s probably a good thing too.

When that audience does come, the version they meet will be a better one. And I’ll probably be better able to help them, and prove that I know my stuff.

So be grateful that you’re an unknown.

Same goes with emails.

It’s easy to think that you’ve got to wait until you’ve got ten thousand on your list.

You don’t. Even two subscribers are enough to get started. When the others come you’ll be ready for them.

If you want that head start on the email crowd go here.