Book Promotions – How To Do Profitable Book Promotions

Book Promotions  - How To Do Profitable Book PromotionsBook Promotions – How To Do Profitable Book Promotions

What does a profitable book promotion mean? For some, it could be the chance to make enough sales to recoup their book promotion fee and make a small profit. For others, it could be that they got book one in a book series in front of new readers. They mightn’t have made a profit, but they know that some readers will follow the series and they’ll make money further down the line. And then for others, it’s the fact that their book promotion allowed them to add a hundred new subscribers to their mailing list. So what does a profitable book mean to you? Is it any of the above? What’s your goal? Having an idea of what you want before you begin could make a big difference in how you feel your book promotion has gone. With that in mind, I’ve put together a series of questions and tasks you should do before you spend a penny.

– What’s Your Budget – Before you begin, your budget is going to limit the size of your book promotion. Only got a few dollars? Then you’re limited to using sites like Fiverr.com for your book promotion. Got more that you can risk losing? Then you can work your way all the way up to something as large and as costly as a BookBub book promotion.

– Why Do Your Want To Do It? – Like thinking about your budget you should also sit down and ask yourself, “Why am I doing this book promotion?”

Is is to get book reviews? – Then maybe you’d be better going to sites like Librarything.com and making use of their free book giveaway services. Is it to build a list of subscribers? – Then maybe you’d be better off setting up a squeeze page and giving your book away free in exchange for a reader’s email address.

Is is just to get sales? – Like I wrote earlier, budget is going to limit your book promotion. If you’re short of cash, maybe reducing your book price down to $0.99 is going to get you in front of more readers. You mightn’t make a lot of money, but you will get yourself in front of new readers and more importantly buying readers. They might have only given you $0.99 for your book, but they have paid which is better than freebie seekers. If money is tight and you’re signed into Amazon’s Kindle Unlimited system, could a three day promo along with a little promotion help to kick start your book sales? Using your book giveaway along with a book promotion service (like the one BKnights does on Fiverr.com) and you’ll give your book a good chance of getting going once more.

Book Promotions  - How To Do Profitable Book Promotions

– Make Sure Your Book Is Ready To Go – Like walking into a formal black tie party in fancy dress, does your book make a good first impression? How does you book cover look? – Is is a mess and looks like a ten year old did it with an hour’s experience of Photoshop? How about your book description, is it as boring as the back of a Conrnflakes packet, or does the wording make it irresistible to buyers. How about your reviews? – Is it just the ones your mother and second cousin wrote for you? Or are they nothing better than a “Great book, go and buy it” type of an affair. If it’s any of the previous, put your money away and sort those problems out. If your book cover, description, or reviews are weak or non existent, it’s time you got your shop in order. If you can’t do a good book cover or description, hire someone to do them for you. Again Fiverr.com is a good place to go. If you haven’t got the money and have to do it yourself, find out what’s working in your niche and work it into your book. Write out the ten best selling book’s descriptions by hand. Not only will this make you slow down and pay attention to the words they use, but you’ll see the formula they use to create it. Study good book covers, the fonts, the styling, the images, now try and recreate it on Canva.com

– Have You Got An Optin Page? – Even if your main goal is sales, you’re shooting yourself in the foot if you’re not building an email list of readers. Look at it this way? Would you rather keep buying traffic and book promotion services in the future, or have your own list you can mail to? It’s the latter, isn’t it? Because of that you really need to give some consideration to creating a giveaway item that you can tempt new readers onto your mailing list. This could a companion report, short story, free book, or competition that’s going to make them want to sign up. How do you think all the book promotion services that cost a fortune to advertise on did it? They built a list or a social following and they’re charging you for the privilege of posting to it. Think maybe you should do the same? Not only is your mailing list your most valuable asset, after your books, it’s one that pays for itself over and over again. And it’s yours. Even if Amazon blew up, all the world’s book stores burned down, you’d have a list of readers you could send your next book to. Don’t have that, and you have to go back again and again to the book promotion services.

Finally, although I didn’t cover any book promotion services in this post, because it depends on your wallet and genre. Test everything. I’ll say that again, test everything. If you’re spending $5 today on a book promotion service and it makes you $30, that’s a profit. If you spend $600 and you get a return of $400, that’s a loss. I don’t care how great, popular, or how many bells and whistles the services offers you. A loss is a loss. If you’re not tracking every dollar you spend, you’ll never know what service is producing the goods. Pick a website or promotion service and run the figures. If it’s not making you money, walk away and use another one. If you can’t seem to find one, then stick to using something like Amazon book ads. But again, test it. And if nothing works, maybe your time would be better spent working on your next book and building a catalogue you can sell further down the line.

Want more ways to get traffic and eyeballs on your books? Go here now.

 

Lead Magnet Ideas

Lead Magnet IdeasLead Magnet Ideas

If you’ve ever wanted to create great lead magnets, then you’re reading the right article. That’s because you’re about to discover five easy ideas you can use to create a lead magnet that your audience is going to love.

1 – Find Out What Your Audience Wants – What is a popular topic in your niche that wasn’t covered in your book, but would help your audience? A new parenting book, could have an addition FAQ report with all the most popular parenting questions answered on it. A children’s Christian book could have a list of other activities for bedtime, like a book on reflection, a children’s gratitude journal that parents can print off and use at the end of the day.

Or a list of lesser known book sites that Christian parents should know about. An exercise book could have a list of the best fat burning exercises, YouTube videos, or blog posts that readers should read. If you’re not sure what your audience is looking for, do a search on Google.com or use a website like AskThePublic.com for ideas.

2 – Give A Companion Book Away – If your niche is weight loss and you’ve just written a book on the Paleo diet, what reader wouldn’t want to get a free copy of a Paleo recipe book? If your main book was an exercise book targeted toward men, the supplement could be “21 Ways To Get Bigger Arms.” For women it could be, “How To Build A Curved Behind In 21 Days Without Going To The Gym.”

Although this report/book is a supplement, write it as if you were going to charge for it. Give great content that readers can use and they’ll thank you for it. And pay attention to your report’s title. You don’t want to write a great report and have it scuppered with a weak and unappealing title. Give it as much thought as you would if it were a real book. For ideas on what to call your report, go here.

3 – Give Written Content Away Free – I’ve said it lots of times, free goes far. Making content to give away can seem like the worst thing you can ever do, it also takes up your time, but bear with me on this. You’ve just read a book, loved it, and there’s a prequel that’s only available on the author’s website. Or a short story detailing how two characters came to team up in the first place.

Or a supplement chapter that details what character C did when they vanished from chapter 2 and came back in chapter 6. What did they do when they left the book’s story-line? Or maybe they didn’t come back, but fans loved them. Could their story branch off from the main one and become a book of their own? If it’s popular, you’ve just got your next book series. Think along the lines of the latest Star Wars movies. They’ve created prequels, sequels, and now character spin offs from one movie. Why can’t you do the same and give some of it away free.

4 – Give Image Content Away Free – Who could turn down giving their email address in exchange for two free (digital) coloring books that they could print out at home? Or how about ideas on setting up a coloring book group where friends all meet up for a chat and color books. You could create a set of images for their first coloring book meet up? How about birthdays, Christmas, Easter, and Thanksgiving themed images you could offer for free?

Or how about a child friendly version of one of your adult books (with larger spaces and less detail) and give away a parent and child package? Even if your books aren’t coloring books, you can still use images as a giveaway. Written a motivational book? What’s stopping you from creating great images and giving them away. It could be desktop wallpapers with motivational quotes (or daily tips on them) to keep your readers on track every time they sit at their PC, or smaller images for smart phone homepages.

5 – Have A Competition – Sign up today for a chance to win my course valued at $97. Sign up today for a chance to win twenty coloring books. Sign up today to win a chance to get your child in our next book. Sign up today for a chance to win a t-shirt with your favorite character on it. Sign up today to get my complete back catalogue for free. Tempted to sign up for any of those? How about your readers? How much you want to give away or how often, is totally up to you. But the rule of the competition is that you have to give a valid email address.

All winners will be notified by email only and if you get no reply you’ll pick someone else. Think maybe people would give you a valid email address and keep an eye out for any messages from you? Once the competition’s over, you’ve got an excuse to email everyone showing them the competition winner. And rather than having everyone leave disappointed, you can give a smaller prize to give everyone. You can create physical products using websites like Printful.com or Cafepress.com for competition prizes and post the winning product out from there.

Lead Magnet Ideas

Finally, test and track everything. Test the wording on the invitation page of your book. Try rotating them around and see which gets the most clicks. You can do this using free software like Bit.ly (by creating a new short link for each link) and keep track of the results on the Bit.ly dashboard, or use other tracking software like Uptrack to measure your results. Then test how popular your downloads are. Which report, story, or image giveaway is popular with your audience.

Then simply get rid of the weaker and non performing ones. You can and should also have images of your free products in both your book and giveaway page. It’s one thing to have just give a hyperlink on your page, it’s another to have a hyperlink along with an image of the book, screen shot of a video, or sample of the image, you’re giving away. Make it as appealing as you can so your reader can’t say no to it.

Although this article is on the topic of lead magnets, don’t be disheartened if your audience doesn’t jump on everything you give away. If you find readers aren’t downloading your material that doesn’t mean you’ve lost them forever.

Ask if they’d be willing to follow you on Facebook, or like your Facebook page. Even if they don’t, you can set up a Facebook pixel on your download page so you can add them to your audience. (Note – Even if you’re not using Facebook ads right now, still do it. Who knows you may use ads in the future and and you can target those people then.)

And if they leave without leaving their email, offer something for free that doesn’t require a sign up. If it’s a free story, have links inside it of your website, where your other books are on sale, and also your download page so they can return again. Just because they didn’t sign up the first time, doesn’t mean they won’t on a second visit.

Who knows why they didn’t sign up first time? Maybe they weren’t sure of you, didn’t trust you, or were just stuck for time? By at least giving them something you have a little leverage which is better than none at all.

Now go and do something with what you’ve learned.

Oh, and if you’d like a look at my free lead magnet. Click here.