Could You Write An Email About A Can Of Coke Or A Pencil?

…today’s email is a bit off the top of my head.

You’re probably saying that they’re always like that…but honestly, as I’m sitting here…I’m struggling to come up with a topic to write about.

So what do you do when you can’t think of anything to write about? You look around you and start writing about the first thing that you see.

Me…I’m looking at a can of coke and a pencil right now…left behind after Finn (my youngest, who doesn’t believe – like his Mum – that anything has a place.)

Call me a little OCD, but if I see stuff that’s not back in it’s proper place it’ll get to me until I take it back.

Honestly if came home without knowing what my wife was up to, I’d just follow the trail of things left out after her.

And don’t get me started on open bottle tops, or half opened jars.

Seems I’m the only one in the house that can screw them back on.
In this email idea, I could go on and on giving you a glimpse of what  I’m like as a person and a little about my family life in my email.


I could write about…that even though we’ve come a long way with technology, that you don’t need anything more than a simple pencil and piece of paper to be able to write.

No fancy apps, no worrying about battery life, and no chance of it all being deleted.

I could also write about the fact that just using a simple pencil and writing text out by hand every day could make you a better writer.


I could go back to the moments that a simple Coke made a difference in my life. That first date where I took my wife out, but was afraid to drink if case I made a fool of myself.

The glass of Coke that was spilled over my prom date, meaning she spent the rest of the night washing it out and I was left twiddling my thumbs while everyone else was having a great night.

I could go on, but you get the idea.

By the way, everything you read above is totally true. And it all came from a Coke and pencil.

How many ideas have you locked away in your head right now?

Let’s find out.

You’re Never Too Big To Take A Fall

….it’s funny that we think that because something is so big it can never take a fall….but it happens.

Take for example, an airline company on this side of the pond.

Ryanair looked unbeatable in the European airline game.

As a budget airline company they had the market sown up.

They were also on the verge of buying up other smaller and bankrupt airlines.

Then it hit the fan.

Going from the be all and end all, the wheels came off when they had to cancel tens of thousands of flights.


The pilots had had enough of being taken for granted and started to leave in droves for other better paying jobs.

You’d think that a company in the flying game would have paid attention to their weakest link…the pilots.

Got no pilots…and you can’t fly planes.

Makes sense, right.

Harvey Weinstein is going through the same situation.

Nobody’s beyond making stupid mistakes, thinking that they’re unstoppable, or sitting back on their laurels and
taking success for granted.

It could happen to Facebook, Amazon, Google or any other of the biggies.

Who knows how or what could easily take them down?

It only takes a little corruption, a stupid marketing mistake, bad publicity and they end up in free fall.

So what does this mean for you?

What could take the wheels off your cart?

Fix them when you’re small, and close those leaks.

Build a list, spread your books far and wide, and pay attention to what could go wrong.

It might never happen.

That’s what Ryanair thought too.

This Isn’t Fake News…

…a number of years ago, there was an experiment done where someone stood on a street corner and started to hand out money.

…there have been plenty of YouTube copycats doing it since then…yawn

..but in this case it was a physcology experiment.

Seems people are wary of someone coming up to them and offering them cash.

Where did it come from?

It has to be fake?

Where’s the camera?

Is it stolen?

These are probably some of the thoughts that would go through your head if it happened.

Same thing happened that day on the street.

Most people wouldn’t take it.

Why? It seemed too good to be true.

99% of the time this is true.

But then there’s the odd time when it’s not.

Take the membership over at for instance.

$27 gives you full access to everything I’ve created…so far.

I’m already working on next month’s content…and it’s worth more than that monthly amount already.

It’s too good to be true.

Yep, it is. But not for long.

Knock Knock!
Who’s there?
Bargain who?

…wait too long and you’ll be bargain up the wrong tree!