…’Work the process.’ – Bruce Arians.
Google tells me that only a third of my traffic comes from search results.
Facebook tells me that only 73 people follow my page.
Pinterest tells me that although I get over 30K impressions per month, I’ve got low click-through rate.
All of that doesn’t bother me.
Because, as Bruce Arians – the ex-coach of the Arizona Cardinals said – it’s about working the process.
That’s the one thing I’m in control of.
My daily process…
– Write an email.
– Post that to the blog.
– Post it to the Facebook page.
– Pull some content from it for social media images.
– Spend an hour getting my domain name, and me, out there with my daily dentist chair appointment.
Everything else is under someone else’s control.
– The Google search traffic could disappear faster than a fart in a hurricane.
– Facebook would prefer that I became a dancing monkey for them, and build out their site with my content…and then take it at a moment’s notice.
– Pinterest, well, they’ve got a convenient buy an ad button beside those low performing posts. – Which makes me wonder about their stat reports.
Looking at those facts up there, you’re probably wondering why bother?
I’ll tell you why…I’m using them to my advantage.
Because I know other folks are looking at those same stats and giving up, because ‘what’s the point?’
Everyone that does, it’s one less face at the finish line. One less person that I’ve got to compete with. And another poster boy or girl for the ‘This online stuff doesn’t work’ that’s going to cause less to even try.
When Hal Elrod came out with his book ‘The Miracle Morning,’ his aim was to get it into the hands of a million people.
18 months later, after doing hundreds of podcast interviews, plus fifty of his own, appearing on TV shows, and writing tons of articles, his sales finally matched the initial level they were at when the book first came out. – And then everything exploded from there.
You can look at what everyone else is doing.
You can look at the photoshopped highlight reel on social media.
And you can look at the stats that tell you you’re wasting your time.
None of that is going to help you.
What will help you…is working the process.
That, you are in control of.
It’s something that can’t be taken from you in a heartbeat.
It’s a reputation that’ll travel far ahead of you.
And it’s the person you’ll become by showing up every day and doing the work.
Create your process….and work it. Everything else doesn’t matter.
Barry J McDonald.
PS – And yeah, I’ll be back tomorrow.
Wonder how many are going to hang up their running shoes today?
Ah, well, more for me. : )