Why Amazon Is Always Going To Win…

….whether you like them or not, you have to give it to Amazon they know what they’re doing.

They’re also closing down a lot of stores with their marketing methods.

Even in Ireland, we’ve taken a hit because of what they’re doing.

Some retailers are giving out about what they’re doing, but…

  • how many are following up with customers after they’ve left the store?
  • asking for an email address
  • by giving entry into a free competition and emailing them regularly?
  • getting ‘Likes’ for their Facebook page in exchange for a discount voucher or code.

All of the above could be done and for virtually no cost.

‘Hey, do you know we’ve got a competition this month where we’re giving away $100 of pet food and equipment, including some of the stuff you’ve just bought.”

“Do you know we’ve got a Facebook page with a discount voucher on it? Why don’t you take out your smart phone right now and Like it. Once you do, I’ll be able to knock 10% of this purchase price.”

Or an email…

“Thanks for dropping by today and purchasing at our store. We look forward to seeing you come back. Do you know we have a Instagram page that features pictures of all our customers pets? We’d love to see yours.”

“…Oh and buy the way, you might also be interested in these products. You can check them out on our online store.”
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Nothing earth shattering…and all could be done by any store.

But they’re rather toss good money away on advertising. Looking for new customers than following up with the ones they have.

What about you? Are you following up with your customers, or are you looking for the next one.

Your next customer was your last one.

If you let them get away you’ve got no one to blame if you’re not making sales.

Same goes for website and blog traffic.

If you’re not building a list, you’re going to go the same route as all those Mom and Pop stores.

You can blame Amazon or anyone else for your lack of sales, or you can build a list of customers and let them get to know you.

This is what I’m using…and because of it I’ll always be able to keep in touch with you.

And even if they unsubscribe you can still keep in front of them through Facebook retargeting ads.

But you need to know they’re real real email address to do it.

This can do it all with one simple click.

Ah, The Day Of Love…

…the day when stalkers have the opportunity to pounce and announce their undying love for you.

But let’s put aside, all the couples, the singles….and take a look at you.

Yep you. I mean if you don’t love yourself, who’s going to pick up the slack.

Many years ago I got caught up with all the personal development
schenanigns.

If I wasn’t making money, being successful, or a happy bunny 24/7, everyone was telling me that it was ALL my fault.

It got so bad I was tapping for this, chanting for that, and I ended up with panic attacks.

All because I hated myself for being too stupid, too poor, and too depressed.

While there is a grain of truth in the ‘it’s all your fault’ I took it to mean literally everything was my fault.

Did I do something in a past life?

Was it the way I was brought up?

Something my parents said?

For a while I even got angry at my parents for all the mental programming they gave me.

Then I wised up.

Seems if you look for problems, you know what… you find them.

If I asked you for things you hate about your car…..I’m sure you could come up with a list of things.

If I asked you what you like about your car….I’m sure you could find a list of things to come up.

Same with you.

What good qualities have you got?

What do you love about your business?

What’s the best bits of your new book?

It all comes down to what you focus on.

That’s what’s good about the WriteCome membership area, outside it it’s easy to get distracted with offer after offer.

But inside it, you can focus on what you want to learn before moving onto the
next thing.

You want email help…it’s there.

You want writing help…it’s there.

You want keyword research….it’s there.

Go and spoil yourself today. Like L’Oreal says ‘You’re worth it.’

Only A Blockhead Does This…

…and that’s…

….writes for free.

This isn’t my quote, but something Mark Twain was supposed to have said.

Whether he said it or not, it does have a merit of truth in it.

If people pay good money for your writing there’s a good chance that it’s not that bad.

If they ask for their money back, well…that’s a different matter.

Also as I covered on the WriteCome blog, if you’re giving away all your  content for free, you probably have a self esteem issue and don’t believe that anyone should pay for your work.

Another thing is giving it away for the lowest price you can.

The bottom of the sales pyramid is always the busiest spot, with everyone selling their work for next to nothing.

On the other hand the top isn’t as crowded, and you need less customers to make good money.

If you’re in doubt, ask Apple how they’re doing.

So your homework today is to pay attention to what you’ve been charging for your work.

If it’s free, put a price tag on it. If you’re thinking of rushing to the bottom, to compete with everyone else, that mightn’t be a wise choice.

Building a list is something that’ll set you apart from the bargain basement sellers.

You can start building with this. 

And you can speak to them daily with this.

PS  – Living on earth may be expensive, but it includes an annual free trip around the sun.