Paying For Talent, Not What’s In Your Pocket

…the other day on Reddit I saw an image that stopped me mid scroll. – Nothing unusual there, but it wasn’t the normal animal videos you see there.

It was simply a picture of a table cloth covered with handmade jewellery. On the wall, behind the display, a piece of card read…

‘My prices are based on my talent, not on what you can afford.’

I smiled, wondering what potential customers thought of it? – I’d imagine it made a few think twice before they bought something.

The ones looking for a bargain, I assume quickly walked on, looking for something for peanuts.

The ones that gave that caption serious thought, probably looked at that jewellery in a different light.

– How long did it take to make each piece?
– Wonder how long it took this person to get good at this?
– This guy/gal doesn’t sound desperate to sell this stuff?
– Wow, am I a cheapskate?

There’s an old story about a plumber charging big money for fixing a leaking tap with a ten cent washer.

When asked about why he could justify a high price, he answered, saying that that they were paying for his knowledge, and not for the washer. – Anyone can buy a ten cent washer, but it takes experience to find leaks and fix them.

And the same goes for what you’re making.

Do you see all those hours you put into getting good at what you do, as only being worth 99 cent.

All those hours, banging away on your craft, as something worth giving away for free?

If that’s what your customers expect, then you’re selling to the wrong people.

Find people that are willing to pay for your talent.

And if you haven’t got that yet, work hard on your craft and raise your prices accordingly.

Because if you don’t see yourself as worthy of a higher price don’t expect the world to tell you that you do.

That’s why you’ll never see me competing with the other bargain basement sellers. – In fact, if anything, I’ll be going the other way, and plan on putting up my prices.

And so should you.