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People Like ‘Winners’

Ever notice that people who are probably less talented than you are, couldn’t write their way out of a paper bag, or sell weaker products than you, seem to do better than you do? – Chances are good, people see them as more of a winner than you are.

Surprisingly, people are fickle when it comes to ditching their hero and riding off on the coattails of the new King of the Hill.  Plus, they don’t like using mental bandwidth to make up their mind about who they should follow. People may talk about supporting the underdog, but faced with buying one of two jerseys, you’ll find they’ll go ‘Opposite day’ on what they said. 

Over on this side of the pond, you’ll see more people wearing their Liverpool and Manchester City football jerseys than ever before. Go back a few years, and hardly anyone in Ireland followed Man City, and those that wore Liverpool jerseys were looked down on because ‘Next year we’ll win the league’ was repeated endlessly. – Now that they’re winning, a new wave of kids and adults are suddenly devout supporters. 

None of which should really surprise us, because we all do it.  We look at what the herd talk about, watch and buy and we follow the crowd. The TV shows we watch on Netflix are probably the Top 10 on the platform. Netflix tells us that these are the winners and that’s where we spend our time. – Never questioning if Netflix is fudging the numbers and putting them in any order they want to. (If it’s in the top ten then it has to be good, and if it’s not, well, I might get to it sometime.)

Even politicians love the halo glow of a great athlete or winning local business. Without even being asked, they’re off throwing a ‘Welcome back to the country’ party or smirking like the Chesire cat with a pair of scissors in hand. The folks without that win needn’t expect any callbacks anytime soon. 

So what can do? How can you compete with someone that’s winning in your area?

If you’ve never been crowing about your successes, then you’re part of the problem. Playing little ole humble me, and being afraid to brag is doing you no favours. It might seem more Christianlike to keep your mouth shut, and that people will find the good things that you do, but that could be a long wait.  And heck, even Jesus hired twelve guys to promote his message for him. 

Your mission, should you accept it, is to gather all the great things ever said about you, results you’ve ever achieved for yourself and others, and tell the world about it.  Do it long enough and often enough and people will start to notice you. They’ll start to see that there’s some winning going on and maybe it’s time to pay some attention to what you’re doing. Make them feel like they can be part of a winning team and you’re on the pig’s back. 

Just don’t be one of those folks that hire a Lamborghini and drapes a busty blonde on the bonnet. – That’s not winning, that’s being a gobshite. And no one follows gobshites. 

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