Price Tag Versus Skills

…when it comes to a sales letter, one of the most popular places people’s eyes go to – after the headline, and the P.S – is the price.

How much is it going to cost me?

In other words, how much am I going to be outta pocket for this thing I’m about to buy.

It’s never how much money, time, or skills, am I going to make, save, or learn….it’s the cost…financially.

If I can’t afford it, it’s too expensive.

Which may be honestly true….maybe you are skint broke.

And once that decision has been made, the mental shutter comes crashing down, and it’s rare that you’ll go against that decision.

But I want you to think for a moment.

A thousand dollar sofa may cost the same as an hour with a million dollar coach.

But is it?

A meal at Mickey D’s may cost the same as a good business book.

But is it?

Heck, even a hairdo sometimes costs as much as an expensive digital product nowadays.

But is it?

Does any of the former, give you anything like the return on the latter?


But you’ll still find folk buying Starbucks for a month, and then tremble on the buy button of a twenty buck course.


It’s too expensive.

I don’t have the money.

Most times though, they don’t see the value on the other end…or maybe deep down, know they’re not going to use it.

So I want you to watch yourself over the next few days

Study what you do.

When it comes to something that can move you forward, do you dig in your heels? Complain about it’s price?

But then have no problem buying a distraction that doesn’t live longer than it’s battery life.

If so, it may be time to ask yourself, ‘Am I serious about all this?’

If you’re not, be honest with yourself.

This isn’t for everyone.

You won’t lose any respect from me for making that decision.

Now that we’re coming to the end of the year.

It’s time to make up your mind, are you going to do all this stuff for another year.

If not, don’t click this link.

Barry J McDonald.

PS – For things to change….things need to change.