…around this time of year my house and car insurance expires.
And, I don’t know what it’s like where you live, but this means a big price hike.
Translated into common tongue, it means…
‘We’ve valued your custom this year, but hey, let’s take a little more, because you’ve helped keep our company afloat.”
A five year old could see the pitfall in that.
So you’ve got to constantly advertise because you’re churning and burning through your customers.
And at some point, that pool becomes smaller, because you’ve gone through all you can, and left a rotten taste in their mouths of your past customers.
Doesn’t make sense, does it?
And yet you see this online everywhere.
Folks selling dodgy stuff.
Advertising a low price to new customers then their old ones, or slashing the prices of expensive ones.
Or, throwing huge money at Facebook and Google ads to make up their numbers. But never considering that word of mouth is free, and has more power than an ad on a news feed.
Again, doesn’t make sense, does it?
That’s one thing we don’t do here.
Because of all the above 🙂
The only deal I do give is the membership.
A chance to get access to all my products for one monthly price.
Outside of that, you’ll hardly ever see a sale and never a ‘buy it all for a dollar’ promo.
Because that’s not the way we do things here.
Want to start the New Year with all the toys? Then go here.
Barry J McDonald.
PS – And my pretend lawyer told me to add these clauses also, just to protect myself and stuff.
* Small Print – No customers were ever harmed in the making and growth of WriteCome.com. And if you’d like to pay more for any WriteCome products then just chase down previous emails. – That’s if you’re into that kinda thing.
Think that should keep him happy.