…how many time have you heard that in your life.
‘Oh you don’t want to do that…wear that…buy that…that’s not the way it’s done around here.’
I remember many years back when I was doing my shelf stacking job. To me the ten hour shift was a drag, although I could wear my headphones and listen to podcasts all night, ten hours is still ten hours.
Because of that, the busier I could keep myself occupied the quicker I knew it would go.
I remember one night a colleague of mine was in the opposite aisle with half of what I had to do.
He, unlike me, was trying to stretch out the little he had.
It wasn’t long until he came over to me and asked me to slow down because I was showing him up.
‘Keep going like that and we’ll all have more to do,’ he smiled.
But underneath I knew what his comment meant. We’ve got a way around here and we don’t want you making us look bad.
That’s the way things are done around here.
And not just the work place, but other places too.
Take the book business as an example.
You always need an illustrator to create kids books. – No you don’t.
You always need to draw or hire someone for your coloring books. – No
You should spend more time looking for your next reader than looking after your last one. – No you don’t.
You’ll only have success going through a traditional publisher. – I think this has been put to bed too.
As Dan Kennedy said once on a podcast, ‘The popular way is the poor way.’
If everyone’s zigging, you’ve got to be zagging.
And as Earl Nightingale added, ‘If you go in the opposite direction to everyone else you’ll probably never make a mistake in your life.
So what can you do, go, or create that’s different to what everyone else is doing?
You may be going in the opposite direction to the herd, but let’s face it not many in the herd are thinking for themselves.
They’re just following the one in front.
Now if they were headed toward WriteCome I’d be joining that conga line.
But as I said, not everyone’s got their thinking cap on.
PS – Feel the Cuban rhythm. 🙂