…go grab a pen and paper right now and draw a circle in the middle of the page. This is where your buyers are…could be Amazon, Etsy, Ebay, wherever.
Now take a moment to think, who else sells to my audience?
If you’re selling fiction, you’ve got other authors.
If you’re selling printable or physical stuff on Etsy, you’ve got Ebay, Amazon…or a host of other sites.
Go further out.
You else sells to your potential customers?
If you’re in the coloring book market, you’ve got the restaurant folks that offer free coloring pages to keep the kids amused.
If you’re selling puzzle books/coloring books, you’ve got the forums, blogs, and websites that sell products that promote mental health or want to keep old age dementia at bay.
Each time you fill in a circle, draw a line back to the centre circle. That’s another audience you could be getting in front of.
Now all you have to do is come up with a win/win scenario for both of you. Could you share costs? Share money made off of sales? Promote each other businesses?
The easiest thing is go racing off where the majority of folk go to, but why limit yourself to that thinking? Why limit how much you can make?
Go start drawing these circles.
PS – Now go give that noggin of yours a workout today!