There Be Lurkers Out There!


…the man, who I like to call the most dangerous man with Photoshop, Chris McCluckie, brought the topic of lurkers up on a recent episode of his podcast.

Calling them the ‘People that live in the cracks,’ you never know that they’re there.

They never leave book reviews.

They never comment on blog posts.

And they never respond to questions asked of them.

But they’re there.

Watching what you do….and following you on silent mode.

When you don’t know that they’re there, it can feel like you’re shouting into the abyss.

That no one is reading your social media content.

And that no one likes your books.

But they’re there.

Heck, I’ve got more than my fair share of folk that never get in touch, but read my daily emails.

Web stats, open rates, and link clicking software confirm that for me.

The moral of the story…just because no one is reacting to your content doesn’t mean no one is paying attention to it.

There’s probably a silent audience following you right now and you don’t even know it.

Barry J McDonald.

PS – I’d recommend you follow Chris if you’re looking for advice on social media images.

If there’s any man that can make you stop mid scroll it’s Chris.

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