
It is not uncommon to hear aspiring creators say, “I don’t have time to record videos”, “I can’t find the time to write my reports”, or “I’m too busy to work on my digital program.” But is this lack of time truly the issue at hand? Today, we will debunk some time management myths and provide a fresh perspective on prioritization.
Firstly, let’s address the notion of time management. Many books, videos, and courses on time management claim to hold the secret to unlocking more hours in a day. However, time management is not about managing time itself but rather managing priorities.
Imagine your priorities as a list, where your digital program falls. Is it at the top, or is it buried somewhere near the bottom? If it remains low on your list, other tasks and obligations will always take precedence, and you may never find the time or motivation to bring your idea to fruition.
To overcome this struggle, ask yourself how important your digital product is to you. If creating a digital product is not truly your passion or aligns with your goals, it’s perfectly okay to explore other avenues that spark your interest. The key is finding something that you are willing to invest your time and energy into.
Think about your “why” – the reason you want to create your digital product. Is it to make a difference in people’s lives? Is it to escape the monotony of a nine-to-five job? Or perhaps it’s the desire to generate additional income. Define your “why” and write it down on a piece of paper. This serves as a reminder and motivation when distractions and excuses come knocking.
Consider your digital product as your first love. Recall how you couldn’t stop thinking about that special someone, how they always occupied your mind. Your digital product should hold the same level of importance in your life. By placing it as a top priority, you’ll be motivated to overcome challenges, embrace failures, and invest the necessary time to make it a reality.
Sometimes, external responsibilities can push our digital projects to the sidelines. In such cases, adopt a strategy recommended by Ben Sattle – complete your work at the start of the day. Mornings tend to bring a fresh mind and quiet surroundings, providing an excellent opportunity to focus on your project. If mornings don’t work for you, allocate time in the evenings before bed. The idea is to set aside dedicated periods for creation, ensuring progress is made consistently.
What if traditional time slots are not available? Consider utilizing moments that often go to waste. For example, while waiting for appointments or during commutes, you can use your smartphone to record audio tracks or videos for your digital product. These small increments of effort and creativity add up over time, inching you closer to completion.
The need for the perfect setup can often act as a barrier, with creators waiting for the right camera or ideal conditions. However, it’s essential to remember that you can start with whatever resources you have available. Even holding up a smartphone and capturing content on the go can be a meaningful step towards your digital product.
Time management for digital product creators is not about finding more time but about prioritizing your project. By understanding your “why” and keeping it at the forefront of your mind, you can overcome excuses, distractions, and time limitations. Whether it’s committing to early morning or late-night work sessions or leveraging pockets of time throughout the day, every small effort contributes to the completion of your digital product.
So, if you’ve been struggling with finding the time, it’s time to debunk the myth and start managing your priorities. Remember, your digital product has the power to make a difference. Embrace the journey and stay motivated to bring your vision to life!

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