It’s that time of the year again – Christmas is just around the corner, and I can’t help but marvel at how swiftly it sneaked up on us. Wasn’t it just a couple of weeks ago when I stored away the Christmas tree in the attic? Soon enough, I’ll be dusting it off for another festive season. But let’s talk about something that never fails to amuse me during this time: those Christmas commercials that are, let’s say, less than stellar.
We all know the ones I’m talking about – the ones where a celebrity is paid a small fortune to utter something utterly ridiculous, or those ads from stores that leave us scratching our heads, wondering what they were thinking. It’s almost as if they handed a big bag of cash to a marketing agency and said, “Make us a Christmas ad!” Sound familiar?
Now, think about those ads you see on TV, especially the ones with celebrities spouting random nonsense. Have you ever watched one and thought, “Wow, I need to rush out and buy that perfume or aftershave immediately?” Probably not. And what about those store ads? Do they make you drop everything and head to the grocery store? Again, it’s doubtful.
Here’s the thing – these commercials are a lot like some of the content we see on social media. Sure, it gets likes, shares, and a few laughs, but does it really do anything for your business? Does it drive people to your email list or turn them into loyal customers? In most cases, probably not.
So, let me share a nugget of wisdom with you: don’t be like those lackluster Christmas commercials. Don’t say something random just for the sake of attention, hoping it will magically translate into customers for your business. It doesn’t work that way.
Instead, focus on providing value. Sure, you might not get as many likes or shares, and the comments might not flood in, but that’s not the end goal. What you need is solid, meaningful content that makes people want to join your email list, see you as an expert, and ultimately do business with you.
This holiday season, as you encounter those questionable commercials, remember this lesson in your social media endeavors. Don’t just seek attention; aim to build credibility, attract a following, and turn your audience into devoted customers. Have a wonderful day, and happy holidays! Bye-bye!