…there was a bar that was in the worst part of town.
Not the rough end, mind you, but not the best location to sell beer or food.
Their business was right bang at the end of town and sat by the local bridge.
But this wasn’t an ordinary bridge, no…this was one of those bridges that went up and down when the boats passed through.
And being in that location, anyone that was going by wasn’t interested in going in for food or drink …they just wanted to get outta town.
So the bar owner scratched his head.
How could he make his business different from everyone else’s?
What was the one thing that no one could compete with?
He could lower his prices, but so could everyone else.
Then he hatched a plan.
The bridge, before it went up, alerted the town that it was doing so with a loud bell.
While the bridge was moving the bell would ring until it settled back in place.
The next day he set up a new promotion.
‘All beer 50 cents while the bell is ringing. Once it stops all beer goes back to full price.’
Overnight the whole town and tourists looked forward to hearing that bell ringing out and flocked to his business.
And he lived happily ever after.
By the way that’s a true story.
So what’s one thing you could do to beat off the competition?
What handicap do you have that you could use to an advantage?
You could team up with other authors and promote your work to each others
A kids coloring book guy, teams up with a kids workbook gal?
If all you did was promote your little group’s circle of work to each others customers, you can keep everyone else outside the circle.
So get your thinking cap on.
What handicap do you have that you can use against everyone else?
A lack of knowledge can be a handicap too, but being a member of WriteCome means you’ve got tons of great training at hand.
And being inside the circle means that you don’t have to pay top dollar either.
Want inside? Go here.
PS – What did the farmer use to make crop circles?