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What Is A Lead Magnet?

What Is A Lead Magnet?
What Is A Lead Magnet?

What Is A Lead Magnet?

Heard of lead magnets, but confused by what they are, how they’re created, and where you should place them? Never fear. Here at we’re going to take you through the whole process from beginning to end.

What is a lead magnet?

To break it down to its very essence, a lead magnet is something you give away or sell for a low price in exchange for a lead’s details.  This could be a simple name and email address, or something longer like a full mailing address.  Having this information means you can keep in touch with this ‘lead’ with follow up offers or information on other products or services you have to offer.

What are lead magnets?

Lead magnets can come in various forms,  either physical or digital.  The physical forms can be DVDs, CDs, booklets, magazines and books. Digital formats can be audio files, video files, digital spreadsheets, ebooks, and webpages that can be viewed in exchange for mailing details.

How to create a lead magnet?

Like the various forms that a lead magnet can come in, how to create one is going to depend on what you’re giving away.  If it’s…

Video/DVD – You’ll need to record your content and either record it onto a physical DVD or offer it in a format that will work on multiple playing devices.

Audio/Tapes – You’ll need to either record the content and then offer it as a CD or as an MP3 file that will work on multiple playing devices.

Report/Ebook/Book – You’ll need to write the content and offer it in either a PDF format, or create a physical book/brochure and send it to your customers mailing address.

For ways to create DVD and CDs and have them mailed out to customers visit…

For creating physical books, you can either use Amazon’s KDP platform here, or

For creating attractive digital reports and brochures, you can use Microsoft Word or a Each offers templates you can edit and save as a PDF file.

How to create a pdf lead magnet

In the video below I’m going to show you how easy it is to create a lead magnet using  In this example, I’m going to be using content from this blog.

Where to place lead magnets

When it comes to where to place your lead magnets, you want to put them in as many places as possible, and also in places where there’s a lot of passing traffic. This can be on your website, blog, Facebook page, Twitter page, Instagram bio, or a hundred other locations.   One popular place at present is creating cheap or free Kindle books and giving them away/or selling them cheaply on the Amazon book store.

But while it might seem like a great idea to have your lead magnet in as many places as possible, pay attention to the people you’re offering it to.  Not everyone is your target audience.

For example, the lead magnets on the right-hand column of this blog wouldn’t be suited to car mechanics or hairdressers. Why? Because they’re not my target audience.  Same goes for you.

Where is your target audience hanging out?

How to set up your lead magnet

When setting up your lead magnet, you need two things…

  1. A lead magnet
  2. A way of recording your prospects mailing address, either digital/or physical.

If you’ve already got a lead magnet, and a good one mind you, with a catchy title that sounds intriguing you’ve got the first bit set up.  The second one, you can do with either a shopping cart for a physical product, or an autoresponder for a digital product.

Both will give you a piece of code/or a link which give you an opt-in form like the one below. Once your customer has filled in their details, the form forwards on your prospect where they can find out details on where they can pick up/or get delivery details on your lead magnet.

While all of this sounds like a simple process, there are some things that can make your lead magnet process profitable or not.

  • If your prospect is giving you a fake email address to get your product you won’t have any worthwhile leads.
  • If you’re not following up with your prospects when you do have their details you’re wasting time and losing money.

Finally, as you can probably see creating a lead magnet can take time and there is a learning curve when you begin working with your leads. But once you’ve got it set up, your lead magnet can build your list on autopilot without any more work from you.

Start working on yours today. You’ll be so glad you did.

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