…or any bad reviews for that matter.
The other day I was watching one of Ben Settle’s videos where he was talking about embracing bad reviews. – How so?
He believes they can be used to make more sales and draw more attention to yourself.
Case in point, he once had a book of his get a one-star review. – The content was good, the reviewer remarked, but he didn’t like it because it was just a transcript of an interview.
Ben used that as content for an email he wrote, which brought people’s attention to the book and resulted in more sales of the book.
Now you’re probably thinking, bully for him, what about me and my bad one-star review, what can I do?
Easy, rather than hiding it, highlight it.
– Use it as a tag line for your advertisements. If you’re looking for attention on your ads there’s nothing like a bad comment or review to get someone’s attention.
For example – ‘Read the worst romance book ever – as voted by 30 reviewers.’
– Or use it at the back of the book to entice people to leave a review for your book.
You can put the bad review at the back of the book, and guide your reader to the review page where they can see the 1-star review themselves. Or ask them if they think it’s a fair judgement of your book, and to click through and leave their opinion in a review.
– Or as Ben likes to do, change your book description to make the reviewer look like an idiot.
In the example above, Ben said he changed the book description so that it detailed the fact that the book was the transcription of an interview, and that buyers should be aware of that.
Thus making the reviewer look like an idiot for bringing it up.
Thing is, when people build things up – as in only looking for 5-star reviews – the only way you can go is down.
However, tell someone that your work stinks, and they’ll either……
…..try it out just to see how bad it is.
…..or they’ll review it well, telling you that it’s a whole lot better than what others are saying about it.
So, whenever you get a bad review, don’t take it to heart, or try your best to cover it up. – There could be some attention and sales you could be losing out on by not using them.
Now, if you’re not getting any book reviews, then that’s a different story.
If that’s the case, you’ll love our course on getting book reviews the easy way.
Just one of the many courses you’ll find as a member of WriteCome. – Click here to find out how you can become a member today.